branding

Global Biopharmaceutical Services Leader CATO SMS Rebrands to Allucent

CATO SMS has rebranded and became Allucent to emphasize the company’s spotlight on serving the specialized needs of small and mid-sized biotech companies. The new name and branding come after a series of strategic acquisitions, most recently Pharm-Olam, that doubled the company’s size. In three short years, we’ve transformed our company to meet the unique needs of small […]

Simplyk.io rebrands to Zeffy.com

Simplyk, the first and only 100% free fundraising platform for nonprofits in North America, announced a rebrand to Zeffy as the company expands to the United States.  Word of mouth is essential to our growth strategy. With over 200 US nonprofits signing up with us each month, we needed a memorable and pronounceable name to […]

Names with stories: The story behind Gaviti.com

In this interview, we talk with Yan Lazarev, Co-Founder and CEO of Gaviti, a software-as-a-service (SaaS) platform that helps manage and collect invoices, about the original source of inspiration for starting the company, their choice of the domain name, and what’s next for Gaviti. Can you tell us a little bit about yourself and how […]

Names with stories: The story behind roiquant.com

The affordable startup intelligence company Flipidea.co rebrands as roiquant.com to better position its brand in assisting founders in building strong competitive businesses and generating higher returns on investment. This is why our new brand name roiquant, a combination of two words “ROI and quant”, is derived to best align with our value proposition. Paul Lee, Co-Founder […]

April 2022 Funded Startups and Their Domain Names Choices

The invasion of Ukraine by Russia has sent shockwaves throughout the globe and worsened the financial market slowdown seen in the first quarter of this year. The aftermath of the conflict has affected major economies’ efforts to recover from the pandemic, resulting in a $47 billion total invested in private companies in April 2022 – […]

Names with stories: The story behind Mentessa.com

Tina Ruseva is the founder & CEO of Mentessa, an AI platform for workplace collaboration, and the Big & Growing New Work Festival, the biggest future of work conference in the DACH region.  Mentessa recently raised €1M from Eleven Ventures. The brand has invested in both, the mentessa.com and mentessa.ai domain names. The majority of […]

HotForex evolves into global multi-asset broker with HFM.com rebrand

HotForex is a Cyprus-based brokerage group. The company launched in 2010 focusing on Foreign Exchange Trading. Through the years the business developed and evolved to a global multi-asset broker whose products and services go beyond just forex trading. This is a major milestone for the company which marks its transformation into a one stop broker […]

Names with stories: The story behind OptiOffer.com

OptiOffer is a revolutionary SRP (Supplier – Reseller Platform) that equipment sales professionals use. Known for its revolutionary price quoting system and shareable eCatalog network OptiOffer allows sales teams to finally drop old fashioned PDF catalog or Excel price list import, copy/paste, and hundreds of emails. It connects the suppliers’ product catalog with its resellers to automate and streamline their quoting and order creation & management.

Endur Apparel Rebrands to Outway

The performance sock brand, Endur Apparel has just announced a refreshed brand identity with Outway as its new brand name. Endur Apparel was founded in 2016 by Canadian ex pro cyclist Rob Fraser. It just received a $3.2 million investment, which was led by Andrew Wilkinson of Tiny.com The company said that the decision to rebrand was a result […]

March 2022 Funded Startups and Their Domain Names Choices

March marks the end of the first quarter of 2022. Crunchbase data shows that the period saw a 13% drop in venture dollar volume from $184 billion in the fourth quarter of 2021. It still has a 7% increase over the first quarter of 2021. In Q1, seed funding was the only funding stage that […]

Names with stories: The story behind Isizwe.com

We talk with Enzo Mpanza and Tim Genders about the idea, how they are empowering low-income communities and changing their lives for the better, and what is next for Isizwe.

Names with stories: The story behind Carrd

Founded in 2016, Carrd is a free platform for building fully responsive one-page sites for pretty much anything. We had the pleasure to talk with AJ, Founder of Carrd about the origin of the brand name, the reason why he decided to acquire an exact brand match domain Carrd.com, and what is his advice to entrepreneurs who are just starting.

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