Bridgit is a prominent player in the construction industry, with 30% of the leading American contractors relying on its platform for resource planning.

MindGeek – the company behind well-known adult entertainment websites like Pornhub, Brazzers, Men.com, Trans Angels, and Nutaku – just announced a a significant transformation by rebranding and changing its overall appearance. 

Milestones, an application that helps law firms update their clients on their cases, has changed its name to Hona. Along with a new name, the company has closed a $2.1M seed funding round led by Y Combinator, Ludlow Ventures, and Soma Capital.

Chinese augmented reality glasses startup Nreal has changed its name to Xreal. The rebrand is a strategic move designed to encapsulate the company’s ambitious expansion plans into the European market and the introduction of its latest products.

FinancialForce, a leading platform for services businesses, has rebranded as Certinia to reflect the company’s transformation and the provision of a comprehensive Services-as-a-Business (SaaB) platform. 

In April 2023, the company united its multiple subsidiaries under the new brand name, Travelier.

KAR Global, a leading provider of used vehicle remarketing services, has announced its rebrand to OPENLANE. The rebrand reflects the company’s transformation into a more asset-light digital marketplace and signals a commitment to a customer-first approach. The consolidation of platforms, offerings, and operations under the OPENLANE brand will help accelerate innovation and simplify the customer […]

Liberty Charge, a leading operator of electric vehicle (EV) charging points, has unveiled its new identity as Believ. The rebrand is a strategic move to more accurately represent the company’s capabilities to provide a comprehensive range of charging speeds, to signal its expansion into the business sector, and to underscore its commitment towards promoting cleaner air for all.

In April 2023, AcuityAds, a leading digital advertising software company with a focus on journey advertising, announced a significant change in its corporate identity. The company will now be known as illumin, a name derived from its flagship platform, launched back in 2020. Since its introduction, the illumin platform has achieved tremendous success, and the rebranding reflects the company’s mission to illuminate the path for brands to connect with their customers through the power of data-driven advertising.

Square, Inc. (SQ) was founded in 2009 by entrepreneurs Jack Dorsey and Jim McKelvey, fulfilling their dream of creating technology that combines merchant services and mobile payments into one simple, user-friendly service. Co-founders Dorsey, who also co-founded Twitter, and McKelvey started developing the company from a small office in St. Louis. The name “Square” comes from the company’s square-shaped card readers.