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San Diego Businesses and Their Domain Name Choices
By Tsani Gramatikova access_time 6 min read


San Diego is a city in the United States’ state of California, located on the Pacific Ocean’s coast and close to the Mexican border. It is the second-most populous city in California (after Los Angeles) and the eighth-most populous city in the United States.

Defense/military, tourism, international trade, and research/manufacturing are the key industries of the San Diego economy. The city was named the best in the country to start a small business or startup company by a Forbes columnist in 2014.

California’s economic recovery is being slowed by the spread of COVID’s delta variant. Still, San Diego’s economy shows signs of strength, with $3.6 billion in venture funding going to life sciences in the fourth quarter of 2020 and $2.4 billion to technology companies in the second quarter of 2021.

Businesses are doing fine. The economy is doing fine, 2021 is on fire for money pouring into the San Diego economy.

Chris Thornberg, economist, founding partner of Beacon Economics for The San Diego Union-Tribune

San Diego is the ideal destination for business because of its robust economy, diversified population, excellent educational institutions, unparalleled quality of life, and world-renowned location. Many big tech companies like Apple, Amazon, Walmart Labs, and Google have opened offices there. The city has been dubbed “Technology’s Perfect Climate” by a marketing coalition of high-tech firms because of its skilled, highly educated workforce and balance of high-tech industry and recreational assets. According to CBRE, San Diego is the 6th fastest-growing US city for software and tech professionals.

San Diego provides business incentives linked with City Council Policy 900-12, giving companies an advantage in the marketplace and assisting them in expanding and prospering.

If a company achieves at least one of the following conditions, it is eligible for financial incentives:

  • It generates significant revenue and/or creates a lot of jobs.
  • It promotes the stability and growth of City taxes 
  • It constructs appropriate development in older parts of the city. 
  • It is being induced by other jurisdictions to relocate from San Diego.

Since 2010 The GDP per capita of the San Diego Metro Area has experienced steady growth and is expected to reach $63,664 per capita by 2022.

Below is a shortlist of San Diego brand names we found worthy of your attention. In no particular order, we will have a closer look at some of the names on the list and their domain choices.



Miva is a digital media company that provides small and medium-sized enterprises with e-commerce software and services. is the domain name this startup has chosen to operate on. It perfectly matches their brand name, and the .com extension is what visitors intuitively lean towards when typing a web address. Miva is a CVCV type name (C – consonant, V- vowel), combined with the most popular extension globally that makes their domain name extremely rare and valuable. CVCV words are memorable, short, easy to pronounce and spell across languages.


Gofynder is an online marketplace for booking fitness services. Gofynder has invested in – an exact brand match .com name. This is the natural choice of most internet users and securing that domain for their business is a clear indication that Gofynder is here to stay. Short descriptive names were quite a trend over the last decade, as well as made-up names, as startups try to find their unique spot on the market.


Hobie is a sports goods company that specializes in catamaran sailboats, paddle kayaks, and drive kayaks. The company was founded in 1950 and was sold to a private equity group consisting of executives from Detroit industrial auction company Maynards Industrie on January 25, 2021. Hobie has secured an exact brand match domain name for their brand –


Founded in 1986 by Paul J. Sarvadi, Insperity provides a wide range of human resources and business solutions to assist companies in improving their performance. The company rebranded in 2011 from Administratiff. CEO Paul Sarvadi said at the time that 44 percent of business owners surveyed responded that they thought Administaff was a temporary staffing business. The rebrand was estimated at US$ 13M.

They (business owners) were unlikely to even accept an initial phone call from the company. Of course we have been aware of the confusion from the name over the years however the recession, and the difficulty getting in front of prospects, drove home the need to eliminate any and all barriers to getting in the door.

Pau Sarvadi, CEO Insperity

Today, Insperity operates on their exact brand match domain This ensures their brand is well protected online, avoids traffic and email leaks, and confusion amongst their customers and business partners.


MindTouch is cloud software that provides self-service customer experiences. Aaron Fulkerson and Steve Bjorg founded the company in 2004 under the legal name Mindtouch, Inc. The founders met at the Advanced Systems Research Team at Microsoft.

MindTouch operates on Investing in a .com domain name that matches their brand name ensures their brand is secure online and makes it easy for their customers, business partners, and investors to reach them. In April 2021 MindTouch was acquired by Israel based Nice Ltd (operating on


Most of the companies on the list (218 out of 255) have chosen to operate on .com extension domains. Recent findings show that the .com domain is the #1 most trusted TLD and is over 33% more memorable than URLs with other top-level domains. 

162 entries have chosen to operate on exact brand match domain names. The majority of successful global brands operate on similar names that communicate trust and authority.

10 companies have chosen the .co extension. .co domain name extension was introduced in 1991 AD and was initially registered for Columbia. Its been later transformed to cc generic TLD name.

7 businesses operate on .org extension. The domain name org is a generic top-level domain (gTLD) which stands for “organization”; it is often used for charities and non-profit organizations. 


Below is a visual breakdown of the data.

San Diego Businesses and Their Domain Name Choices
Over 60% of businesses chose a .com extension for their brand with a domain exactly matching the brand name
San Diego Businesses and Their Domain Name Choices
Only 4 of the 255 brands on the list included a dash in their domain names
San Diego Businesses and Their Domain Name Choices
.com is the most popular extension with over 85%, followed by .co with 3.9%

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

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How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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