Robosoft’s MD and CEO About his Brand and How Digitalization is Changing Our Lives

Robosoft Technologies was founded back in 1996. Initially, the business was offering software services, specializing on the Mac platform. The founders had a special relationship with Apple and were among the first to operate on their devices and develop apps for the App Store.

Recently Robosoft got acquired by the Japanese TechnoPro in a $108 million deal. I had the pleasure to talk about the brand with Robosoft’s MD & CEO, Ravi Teja Bommireddipalli. We touched on the story behind the brand name, their company culture, how has the pandemic affected their business, and his thoughts on how digitalization will continue to shape our lives.

Ravi grew up in Bombay after his family moved from a small village in the south of India. He is an electronics engineer and an MBA, as well as a student of ontology. He loves understanding humans and that is driving not only his personal but also his work life.

We are in the people business, understanding human emotions of consumers, business customers and employees is key.
Ravi Teja Bommireddipalli, MD & CEO Robosoft Technologies

You can tell caring about people and being curious works – you’ll find it was me doing the talking for the first part of our interview. I gave some background on SmartBranding and our other brands before we continued our conversation about Ravi and his experience with Robosoft.

The company has always had a focus on helping entrepreneurs with digitalization, and ultimately – making everyone’s life easier and better. A lot of people think Robosoft means that they are in the robotics business, but in fact, they build digital products. The name actually comes from the name of one of the founders of the company and it was adapted to sound easier and appeal to a global audience.

Ravi joined the business as CEO in 2017, in a beautiful small city in the south of India called Udupi. In the time that followed the company has grown to over 1000 employees, serving more than 2000 brands, amongst which the likes of Walmart, McDonald’s, Delta Airlines, ESPN, Discovery Networks, Hewlett Packard, American Automobile Association, and British Standards Institute, to name a few. Ravi has since been elevated to the MD & CEO position. His view on life and empathic nature helps with carrying the company forward by engaging employees, making sure they are heard, and being flexible with company policies adapting to the way everyone’s work and personal lives evolve in time.

Ravi applies the same empathy to the end-users for every project Robosoft works on.

Design is not just about creativity, it’s about empathy – how do I empathize with the end user, listen to their story and get some insights, in order to provide the most effective solutions.
Ravi Teja Bommireddipalli, MD & CEO Robosoft Technologies

We also discussed the pandemic. Covid has affected all our lives and in business, it has fast-tracked what would’ve taken all technology businesses years, maybe decades to achieve. The pandemic, in Ravi’s words, has managed to change human behavior – something that will stay even after the virus is under control. He rightfully compared that change to how big tech has changed human behavior over time – we didn’t imagine a smartphone can exist not so long ago, but now we can’t live without one. Same with Google search.

Next, we went over what’s next for Robosoft – an exciting future, a lot of work to grow their US market and enter the Japanese one, European ambitions on the horizon, and consistent excellence within their growing team.

I cheated with adding the last question, to the benefit of our audience – what type of project do you have to have, to approach Robosoft as a client? Luckily, you don’t have to be McDonald’s. You may have a small idea, but if you have the vision, if it solves a problem at a scale, then it can be a huge opportunity and Ravi and his team will have some time for you.

Do hear out the interview below, it offers great insights for any entrepreneur, regardless of the sector of activity.

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We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.

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