Videos

Names with stories: The story behind OptiOffer.com

OptiOffer is a revolutionary SRP (Supplier – Reseller Platform) that equipment sales professionals use. Known for its revolutionary price quoting system and shareable eCatalog network OptiOffer allows sales teams to finally drop old fashioned PDF catalog or Excel price list import, copy/paste, and hundreds of emails. It connects the suppliers’ product catalog with its resellers […]

Names with stories: The story behind Isizwe.com

Isizwe is a non-profit on a mission to open opportunities for everyone by delivering quality internet connection to areas where people struggle to get it. We talk with Enzo Mpanz and Tim Genders about the idea, how they are empowering low-income communities and changing their lives for the better, and what is next for Isizwe. […]

Names with stories: The story behind Tykr.com

Tykr is a stock screener and education platform all-in-one that helps people get into the stock market, regardless of their level of knowledge. Since 2020 Tykr has helped thousands of investors make better investment decisions. We talk to founder Sean Tepper about the idea behind the business, the brand name, how to launch a business […]

Names with stories: The story behind Raises.com

Natu Myers is an entrepreneur, investor, and founder of Raises.com, a platform that helps founders save months of time and millions of dollars in the process of raising funds for their business. We discuss how the idea for the project was born, the process of choosing the right name, and what’s next for Raises in this […]

EXAU Olive Oil Interview with SmartBranding

Founded by Giuseppe and Skyler (husband and wife), EXAU Olive Oil specializes in the production of high-quality Italian extra virgin olive oil.  EXAU is the marriage between the modern culinary needs of Americans and 75+ years of Calabrian craftsmanship. We had the pleasure to talk with Skyler and learn more about the company, the products […]

The Founder of Clothia Talks About Branding, Sustainability, Taking Fashion Risks and Web3

Our interview series Names with stories continues its journey with a great brand name – Clothia. Clothia is an online marketplace presenting the top up-and-coming fashion designers in the area of accessible luxury. The founder, Elena Silenok, shares more about the idea behind the brand, how it has evolved over time and what new and exciting […]

Discussing Trademarks and Copyrights with Shane Rumbaugh

Shane Rumbaugh is an attorney in the United States who practices trademark, copyright and advertising law. He recognized a gap in the market wherein he felt “big law” rates were too expensive for smaller businesses and startups to affordably protect their brands. So, Shane started Rumbaugh Law PLLC to deliver the experience, polish and service associated with […]

Marc Cloosterman on brand transformation and the challenges and exciting developments in the branding industry

Marc Cloosterman is the CEO of VIM Group, a leading firm in brand transformation. For the last 30 years Marc and his team have been specializing in making brand change happen. They help organizations navigate through the journey of bringing their brands to life. VIM Group operates globally for large national and international corporations, with clients […]

Jim Heininger talks about rebranding, when is it needed and how to do it right

In this interview we talk about the process of rebranding, when is it needed, common mistakes made and some inspiring examples of rebranding done right.

Robosoft’s MD and CEO about his brand and how digitalization is changing our lives

We touched on the story behind the brand name, their company culture, how has the pandemic affected their business, and his thoughts on how digitalization will continue to shape our lives.

Fernando Nery on how to launch a startup and survive in a pandemic

Tatiana Bonneau had the pleasure to talk with one of the founders of PortĂŁo3 about how they managed to survive and thrive during the pandemic when so many established brands failed.

MakeLoveNotPorn.com - Cindy Gallop is fighting the myths of porn with great communication

Cindy shared her own experience with young people being frustrated and lacking adequate sexual education. In her words, “hardcore porn has become the only sexual education there is.”

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