Chykalophia Co-founder Ari Krzyzek Discusses Building Strong Brands and Online Experiences

Chykalophia, founded by husband-and-wife team Peter and Ari Krzyzek, specializes in building strong brand pillars and online experiences. Ari is here to talk about her background, how she developed the concept for her brand, and how she keeps it consistent to this day.

Victoria Duben Discusses Her Startup - Viewst, Branding, Naming and Entrepreneurship

Victoria, founder of Viewst, an entrepreneur and former professional tennis player with a passion for science, spoke with us about the origins of the company, its mission, and future goals. The full interview is available in the video below.

Names with stories: The story behind

OptiOffer is a revolutionary SRP (Supplier – Reseller Platform) that equipment sales professionals use. Known for its revolutionary price quoting system and shareable eCatalog network OptiOffer allows sales teams to finally drop old fashioned PDF catalog or Excel price list import, copy/paste, and hundreds of emails. It connects the suppliers’ product catalog with its resellers to automate and streamline their quoting and order creation & management.

Names with stories: The story behind

We talk with Enzo Mpanza and Tim Genders about the idea, how they are empowering low-income communities and changing their lives for the better, and what is next for Isizwe.

Names with stories: The story behind

We talk to founder Sean Tepper about the idea behind the business, the brand name, how to launch a business during a pandemic, and what to expect from Tykr in the future.

Names with stories: The story behind

Natu Myers is an entrepreneur, investor, and founder of, a platform that helps founders save months of time and millions of dollars in the process of raising funds for their business. We discuss how the idea for the project was born, the process of choosing the right name, and what’s next for Raises in this interview.

EXAU Olive Oil Interview with SmartBranding

Founded by Giuseppe and Skyler (husband and wife), EXAU Olive Oil specializes in the production of high-quality Italian extra virgin olive oil.  We had the pleasure to talk with Skyler and learn more about the company, the products they offer, and how they got to where they are now.  

The Founder of Clothia Talks About Branding, Sustainability, Taking Fashion Risks and Web3

Our interview series Names with stories continues its journey with a great brand name – Clothia. Clothia is an online marketplace presenting the top up-and-coming fashion designers in the area of accessible luxury. The founder, Elena Silenok, shares more about the idea behind the brand, how it has evolved over time and what new and exciting is on the horizon for Clothia.

Discussing Trademarks and Copyrights with Shane Rumbaugh

Shane Rumbaugh is an attorney in the United States who practices trademark, copyright and advertising law. He recognized a gap in the market wherein he felt “big law” rates were too expensive for smaller businesses and startups to affordably protect their brands. So, Shane started Rumbaugh Law PLLC to deliver the experience, polish and service associated with larger firms while charging small firm prices.  

Marc Cloosterman on Brand Transformation and the Challenges and Exciting Developments in the Branding Industry

Marc Cloosterman is the CEO of VIM Group, a leading firm in brand transformation. For the last 30 years, Marc and his team have been specializing in making brand change happen.

Jim Heininger Talks About Rebranding, When Is It Needed and How to Do It Right

In this interview we talk about the process of rebranding, when is it needed, common mistakes made and some inspiring examples of rebranding done right.

Robosoft’s MD and CEO About his Brand and How Digitalization is Changing Our Lives

We touched on the story behind the brand name, their company culture, how has the pandemic affected their business, and his thoughts on how digitalization will continue to shape our lives.

Previous page Next page