I came across this comment from Terry Rice – “If You Can’t Change Your Mind, You Can’t Change Your Business.”
Adaptability is essential in entrepreneurship, yet even the most agile leaders can get trapped by stubbornness when it comes to their domain strategy. While many founders readily pivot their products, pricing models, or even target audiences, changing their domain name is often viewed as risky or unnecessary.
This reluctance to rethink your domain isn’t harmless. It comes with real business costs. Your domain name is a powerful component of brand credibility and customer perception. Clinging to a suboptimal domain, whether due to sentimental attachment, perceived SEO risks, or fear of confusing customers, can impede growth and limit market reach.
Successful founders recognise that domains aren’t static decisions. Rather, they are strategic assets that must evolve alongside business goals. Companies that hesitate to reevaluate their digital identity miss out on opportunities like better brand positioning, increased trust, higher direct traffic, and stronger competitive advantage.
The core challenge isn’t about abandoning a domain, but about being open to critically assessing its ongoing value. So, take a moment to reflect: Is your current domain name truly aligned with your growth objectives, or are you allowing old ideas to keep your business in the past?
For more on overcoming domain biases, explore this article on domain biases.
Learn from entrepreneurs successfully investing in their digital future.
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