folder Filed in Domain upgrades upgrade to
By Tatiana Bonneau access_time 1 min read

HeadlightsDepot upgraded its domain name from to to match its vision of becoming the authority in automotive lighting. Vendors and customers both were already referring to the company as Headlights, and so acquiring was a formal recognition of HeadlightsDepot’s niche, and its increasing visibility and name recognition in a competitive market.

The deal took 9 years to complete and was an integral step towards achieving the vision of becoming the authority in automotive lighting.

“For us, having the premium domain is the modern-day equivalent of opening a storefront on 5th Avenue. It promotes both awareness and trust.”

Jay Tannenbaum, CEO

Headlights’ mission is to provide hassle-free, high-quality, automotive safety products at affordable prices. They are a second-generation family business servicing the direct-to-consumer market through e-commerce since 2002, you can learn more about the business here.

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