Comet ML is a machine learning (ML) development platform based in the United States that allows data scientists to track datasets, code changes, experimentation history, and production models automatically, resulting in increased efficiency, transparency, and reproducibility. In only a few years since its launch, the company has attracted more than 150 customers and expanded its workforce globally.
Comet ML launched its platform on the comet.ml domain name. ML is a country code top-level domain and wasn’t explicitly created with machine learning in mind – it is the country domain extension for Mali. Sotelma, a Malian telecommunications company, was initially in charge of the domain extension. IANA redelegated the .ml extension to the Agence des Technologies de l’Information et de la Communication (AGETIC), a Malian government body after Sotelma was privatized in 2009. The agency subsequently declared that it would give out free .ml domains to boost Mali’s IT sector use and expertise. It is the first African country to begin freely distributing domains.
Comet ML chose the .ml extension because it incorporates the company’s name throughout the entire domain and also uses ML as an abbreviation for machine learning, which is at the core of its business. When the .com version is taken, this is a popular strategy among startups. The new domain extensions are less popular because most people are unfamiliar with them, making it more difficult for users to find the website and causing email and traffic leaks as well as security risks.
Choosing the right extension is crucial for any business as it affects the company’s branding. Single-word dictionary premium domains like comet.com are considered the holy grail in branding. They are memorable, easy to spell, spread, and remember, so we can only praise Comet for choosing to invest in a .com domain name since over 83% of Fortune 500 companies use .com for their online presence, and 100% of the top tech companies by market share are on .com.
One-word dictionary domains are the holy grail imo (but I’m biased). They’re not cheap, but they stamp authority, allow you to build trust with your customers faster (all else being equal) and typically convert better from paid digital through to checkout/sale.
Harry Hurst, Co-Founder and Co-CEO of Pipe
How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.
branding Comet ML Comet.com domain domain name domains machine learning naming
Previous Next