SB RSSA series of stories highlighting how businesses transformed after upgrading their domains.
Domain names are intangible brand assets, and as such it is often hard for entrepreneurs to put a value on them. Automated appraisal tools are often a quick fix for that. We’ll go over the most popular solutions and explore how they work. Popular Domain Appraisal Tools We will use the same domain name as […]
Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]
The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability.
A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.
What is Brand equity by definition? Why does it matter?
Tatiana Bonneau shares her thoughts on the importance of domain names for startups.
Acquiring the most expensive domain names as the cheapest way to market your business online.
Deciding on a domain name is as much important as selecting your company name, it’s the most important decision you will make for your business.
Your desired .com domain name is taken. So what? Just add another word! Pick a fancy new extension! Put a dash? Anything can work, it doesn’t really matter, does it?
In this article you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.
This document covers some questions you can ask yourself in order to determine whether or not a certain name is a good investment for your brand, as well as some potential risks and benefits you may be not aware of.
