SB RSSMilestones, an application that helps law firms update their clients on their cases, has changed its name to Hona. Along with a new name, the company has closed a $2.1M seed funding round led by Y Combinator, Ludlow Ventures, and Soma Capital.
Chinese augmented reality glasses startup Nreal has changed its name to Xreal. The rebrand is a strategic move designed to encapsulate the company’s ambitious expansion plans into the European market and the introduction of its latest products.
Cliverse Media has announced a major rebrand of its flagship website, All About Cats, now known as Cats.com.
Adaptability and innovation are essential for success in a dynamic and ever-evolving retail landscape. Gilbarco Veeder-Root Retail Solutions, a global retail and payment technology provider, is embracing the spirit of transformation with a rebrand to Invenco by GVR. This rebrand marks a significant milestone, symbolising a new era of technological advancements and strategic focus for the company.
Ovo, the challenger brand that has been making waves since its establishment in 2009, is taking a significant step towards redefining its identity. In an effort to signify its evolution as a mature and diverse business, Ovo has decided to drop the word “Energy” from its name. This brand refresh serves as a powerful acknowledgment that Ovo has transcended its origins as a mere “kilowatt-per-hour energy supplier.”
Leading defense contractor, Raytheon Technologies, announced a rebrand on Monday, taking on the new name “RTX” alongside a significant investment in the three-letter .com domain: RTX.COM
Adfenix, the real estate marketing company, is rebranding to Realforce. The rebrand serves as a strategic move designed to better encapsulate the business’ evolving suite of services and its broader market perspective.
FinancialForce, a leading platform for services businesses, has rebranded as Certinia to reflect the company’s transformation and the provision of a comprehensive Services-as-a-Business (SaaB) platform.
In April 2023, the company united its multiple subsidiaries under the new brand name, Travelier.
KAR Global, a leading provider of used vehicle remarketing services, has announced its rebrand to OPENLANE. The rebrand reflects the company’s transformation into a more asset-light digital marketplace and signals a commitment to a customer-first approach. The consolidation of platforms, offerings, and operations under the OPENLANE brand will help accelerate innovation and simplify the customer […]
Warner Bros. Discovery has invested in the premium exact brand match domain, Max.com, highlighting the importance of a solid naming and branding strategy in the competitive streaming industry.
Liberty Charge, a leading operator of electric vehicle (EV) charging points, has unveiled its new identity as Believ. The rebrand is a strategic move to more accurately represent the company’s capabilities to provide a comprehensive range of charging speeds, to signal its expansion into the business sector, and to underscore its commitment towards promoting cleaner air for all.
