Similar to the majority of established brands and women led brands in particular, Knix Wear eventually invested in its exact brand match domain, dropping the descriptive and limiting « wear » from its name and domain name with an upgrade to Knix.com.
Growing fast and thinking big, the Marshmallow team’s determination got quickly reflected with their investment in Marshmallow.com, just 2 years after launch.
Settle is an all-in-one payments solution tailored to the needs of growing e-commerce brands. Settle makes it easier for founders and small business owners to pay bills, manage invoices, and apply for flexible financing solutions, allowing them to have more time to focus on actually building their businesses.
Bodega is a mobile application in development for exploring, trading, and interacting with NFTs and other forms of digital collectibles. The formation of Bodega was likely driven by the phenomenal 12-month NFT market run, with many investors earning six- and seven-figure profits via ventures like the Bored Ape Yacht Club.
Qapita is a Singapore and India-based equity management company. Qapita raised several funding rounds in 2021 and invested in the domain name Qapita.com shortly after.
The acquisition of the Chill.com domain name is part of Chill Brands’ visual refresh campaign, aiming to enhance customer targeting and ensure that the brand’s marketing is consistent across all channels. The company’s focus on selling CBD and other natural components as functional, fun, and relaxing will be renewed by the brand refresh, further perfectly paired by the new domain name Chill.com.
Founded in 2009, Gravity Forms builds WordPress-based business workflow applications. The company has been operating for 13 years and is commonly referred to as Gravity. The premium Gravity.com domain, which had previously belonged to Yahoo, Verizon, Oath, and AOL, was recently bought by Gravity, according to a Tweet from the company.
Branch is a full-stack insurance company that uses data, technology, and automation to simplify and lower the cost of purchasing home and auto insurance. The company recently raised $147 million in Series C funding and joined the unicorn club at a $1.05B valuation.
Country extensions also come with certain risks that an established brand like Scale would better avoid as it grows. Scale AI found a solution by investing in the premium dictionary word domain name Scale.com and bringing trust and credibility to their business.
After growth and establishment, companies that start with a compromise extension often upgrade their domains. The example with Modular is no different; the company secured its exact brand match domain name Modular.com.
Distributed established itself locally in the UK and aims to go global, starting with the Netherlands, Germany, France, and the US. The startup has raised a total of £45.9M in funding over 6 rounds. The brand invested in Distributed.com sometime in early June 2022, just before its latest funding round. Securing its brand is a clear sign the brand has long-term global ambitions and is here to stay.
Firemind is a UK-based digital engineering company specializing in data management, analytics, artificial intelligence/machine learning (AI/ML), and accelerating innovation.