Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

YC Robotics Startups for 2024 and Their Domain Name Choices

Among the 62 companies on the list, .com domains dominate with 49, reflecting the strong preference for this universally recognised and trusted extension. 

By Tsani Gramatikova 0 Comments 8 min read Continue reading

From Toggle AI to Reflexivity: Strategic Rebranding with Exact Brand Match Domain

Reflexivity (formerly Toggle AI) is a New York-based provider of cutting-edge artificial intelligence solutions for the investment industry.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Reorg Rebrands to Octus: Unlocking New Potential with EBM Domain Octus.com

Reorg, a leading provider of credit intelligence and data, has announced its rebrand to Octus.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Playbrain Secures Exact Brand Match Domain to Expand Global Presence

Playbrain, a game culture marketing company based in Tokyo, Japan, has significantly enhanced its global presence by acquiring the Exact Brand Match (EBM) domain Playbrain.com.

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Forbes America's Best Employers for Women 2024 List and Their Domain Name Choices

Based on our analysis of the companies listed in Forbes’ America’s Best Employers for Women 2024, we have identified the following key highlights in naming and domain name usage.

By Tsani Gramatikova 0 Comments 11 min read Continue reading

Rocket Companies Unites a Financial Ecosystem Under the EBM domain Rocket.com

The company made waves in the domain world by acquiring the exclusive Rocket.com for an eight-figure sum.

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Himpel.com: A Strategic Step Towards Himpel’s Global Growth and Expansion

Himpel, a leading company in the Korean ventilation industry, has strategically invested in upgrading its domain from the local .co.kr extension to the Exact Brand Match (EBM) domain Himpel.com.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

From Niche to Global Reach: OddGoods’ Strategic Move to the Exact Brand Match (EBM) Domain OddGoods.com

OddGoods’ upgrade to the Exact Brand Match (EBM) domain OddGoods.com broadens its reach and strengthens its online identity.

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Top Media Companies and Their Domain Name Choices

Brand Finance has released its annual 2024 Media 50 report, listing the world’s most valuable and strongest media brands.

By Tsani Gramatikova 0 Comments 10 min read Continue reading

Is .io on Borrowed Time? What Businesses Need to Know

The future of the popular .io domain extension has come into question following the UK government’s recent decision to hand over control of the Chagos Islands to Mauritius.

By Tsani Gramatikova 0 Comments 4 min read Continue reading

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