Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

From MaddoxTransformer.com to Maddox.com: Elevating Brand Identity and Industry Presence

The Exact Brand Match (EBM) domain Maddox.com reflects the company’s ambition and reinforces its reputation as a leader in the field.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Employer.com and Beyond: Jesse Tinsley’s Formula for Branding with High-Value Domains

Dictionary-word .com domains like Employer.com act as powerful tools to shape customer perceptions, build trust, and support long-term success.

By Tsani Gramatikova 0 Comments 4 min read Continue reading

15 Ways Your Domain Name Can Impact Your Business

This article looks at 15 areas where a domain impacts business operations, exploring its advantages and potential challenges.

By Tsani Gramatikova 0 Comments 17 min read Continue reading

Handle.com EBM Domain Name: A Key Asset Fuelling Industry Leadership

In 2019, Handle took a strategic step by acquiring the perfect Exact Brand Match domain Handle.com.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

150+ Musictech Companies and Their Domain Name Choices

The domain name choices of the musictech companies in our list reveal clear trends in favour of Exact Brand Match (EBM) domains and .com extensions, showcasing a strategic approach to establishing strong online identities.

By Tsani Gramatikova 0 Comments 13 min read Continue reading

How BeMe.com Enhances Reach and Trust for BeMe Health

This investment reflects BeMe’s commitment to expanding its reach and making a lasting impact in the mental health space.

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How Harrelson's Own Leverages Top Domains to Grow Its CBD Brand

Harrelson’s Own has made a strategic move by securing a set of valuable domains, including the exclusive HO.com, which now redirects to their main website, HarrelsonsOwn.com.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Monthly Funding Report: October 2024 Funded Startups and Their Domain Name Choices

The companies on the list show a preference for .com domains, with 404 out of 641 opting for this extension, highlighting its widespread recognition.

By Tsani Gramatikova 0 Comments 12 min read Continue reading

WalletConnect to Reown: Leveraging a Short, Impactful Name for Success

Throughout its journey, the company has operated on the Exact Brand Match (EBM) domain WalletConnect.com and now Reown.com.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Beyond the Buzzword: Why ‘AI’ No Longer Wows Consumers

Here’s why taking a step back from AI-heavy messaging could help you reach customers on a more meaningful level.

By Tsani Gramatikova 0 Comments 6 min read Continue reading

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