Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Futuristic Fashion Brands and Their Domain Name Choices

The majority (44 out of 50) of the futuristic fashion brands in our list prefer .com domains, highlighting its global acceptance and trust.

By Tsani Gramatikova 0 Comments 10 min read Continue reading

Medal.com: A Key Domain Investment to Simplify User Search, Avoid Confusion, and Strengthen Brand Presence

The company initially launched and continues to operate on the Medal.tv domain name. To avoid confusion and enhance its brand presence, Medal invested in acquiring the Exact Brand Match (EBM) domain name, Medal.com, which now forwards to Medal.tv.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

From TryPura.com to Pura.com: Elevating Brand Presence and Authority

In 2023, Pura invested in the Exact Brand Match (EBM) domain, Pura.com, simplifying their branding, making it more memorable and authoritative, and significantly increasing consumer confidence and loyalty.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

CoinTracker Secures CoinTracker.com for Enhanced Brand Protection

CoinTracker has acquired the Exact Brand Match (EBM) domain CoinTracker.com in a wise domain upgrade and brand protection move. 

By Tsani Gramatikova 0 Comments 1 min read Continue reading

Securing a Strong Future: Rox's Upgrade to a Three-Letter EBM Domain Rox.com

Investing in Rox.com is a clear statement about Rox’s dedication to protecting customer data with both advanced technology and a strong, easily recognisable brand identity.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

Ethos Technologies: Setting New Standards in Brand Consistency with Exact Brand Match (EBM) domain Ethos.com

Ethos.com enhances the company’s digital identity by reflecting its simplicity and elegance through a direct, memorable, and authoritative online presence.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

DC Comics: Bridging History and Future with DC.com

In 2022, DC Comics made a significant investment in the premium domain name DC.com. DC.com helps resolve the long-standing confusion around the name “Detective Comics Comics” and allows DC Comics to align its online presence with its well-known initials, simplifying the brand’s identity.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

From Ropo Capital to Ropo: Driving Business Success with the Premium Domain Ropo.com

Ropo Capital, now known simply as Ropo, has been a leader in improving the entire invoicing process from start to finish. They are now introducing a new brand to better support the finance department in making smart, data-based choices to enhance cash flow and financial results.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Elsewhere.com: Launching a New Era for Activision's Gaming Ventures

Activision Publishing, Inc., a leading video game publisher based in Santa Monica, California, and part of the larger Activision Blizzard group, has acquired the domain name Elsewhere.com.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

From Niche to Mainstream: Bullo's Shift from Bullo.ai to Bullo.com Expands Global Reach

Recognising the need for a more inclusive and universally credible web presence, Bullo has transitioned to its Exact Brand Match (EBM) domain, Bullo.com.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

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