Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Monthly Funding Report: March 2024 Funded Startups and Their Domain Name Choices

The .com extension, which 361 companies choose for their domains, remains the gold standard for businesses. It provides a globally recognised and trustworthy online presence.

By Tsani Gramatikova 0 Comments 8 min read Continue reading

25 Most Successful Startup Accelerators and Their Domain Name Choices

In a comprehensive report, CB Insights ranks the top 25 most successful startup accelerators, basing their analysis on the 2020 investment class.

By Tsani Gramatikova 0 Comments 9 min read Continue reading

Agritech Companies and Their Domain Name Choices

Out of 120 agritech companies surveyed, 89 have opted for .com extensions. The .com domain, being one of the most recognised and trusted domain extensions globally, plays a vital role in establishing an online identity. 

By Tsani Gramatikova 0 Comments 9 min read Continue reading

From Neenah to Indafor: A Rebrand Strategy That Melds Tradition with Innovation

Neenah Industrial Solutions has rebranded to Indafor, a move reflecting the company’s commitment to innovation and collaboration, while stepping out from the legacy of its parent company. 

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Emerging Biotech Startups to Watch in 2024 and Their Domain Name Choices

An analysis of our list of 50 biotech startups shows a strong preference for .com domains, with 45 companies choosing this extension.

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Fiuu: Razer Fintech's Bold Rebrand Signals a New Era in Digital Payments

Razer Fintech and Razer Merchant Services Rebrands to Fiuu

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Dana White's Memorable Business Lesson: The Fight for UFC.com

The Ultimate Fighting Championship’s CEO and president, Dana White’s journey to acquire the UFC.com domain name is an excellent example of how certain decisions in business and branding can have a lasting effect. 

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Elevating DAHLER's Online Presence with Dahler.com

DAHLER has wisely invested in the exact brand match (EBM) domain Dahler.com, which currently redirects to DahlerCompany.com.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Monthly Funding Report: February 2024 Funded Startups and Their Domain Name Choices

.com domains, chosen by 369 companies, are preferred for their widespread recognition, credibility, and versatility. 

By Tsani Gramatikova 0 Comments 8 min read Continue reading

Top Private YC Companies by Valuation and Their Domain Name Choices

The analysis of domain usage among top-valued companies in Y Combinator reveals a significant preference for exact brand match (EBM) domains and the .com extension.

By Tsani Gramatikova 0 Comments 8 min read Continue reading

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