The .com extension remains the preferred choice due to its universal recognition, trustworthiness, and authority online, with 408 out of 585 companies opting for it.

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Recently, in a strategic move to align the brand with a broader professional image and enhance its marketability, Buttondown upgraded to the Exact Brand Match (EBM) domain, Buttondown.com. 

This rebranding was part of a broader initiative to address and correct historical injustices associated with the Aunt Jemima brand.

After more than a decade in operation, in 2021, Keiter Corp. rebranded, consolidating its four divisions under the single Keiter brand and updating its corporate voice, look, and feel to mirror recent growth and transformation.

Pearl.com, the world’s largest expert platform, is taking a stand against AI misinformation with its latest initiative, Pearl AI Answer Review.

The new domain is the natural choice when searching for the company online, ensuring greater brand consistency and improved online presence.

2023 marked a significant transformation in the automotive industry as Jaguar Land Rover unveiled a comprehensive rebrand, transitioning officially to ‘JLR’ with a new logo and domain name.

Nearly half of the companies use exact brand match domains, which strengthen brand recognition, enhance online identity, and potentially improve SEO performance.

Software Circle PLC, a UK-based company known for acquiring vertical market software businesses, announced its plan to sell the domain name Printing.com to JAL Equity Corp.