Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Fiuu: Razer Fintech's Bold Rebrand Signals a New Era in Digital Payments

Razer Fintech and Razer Merchant Services Rebrands to Fiuu

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Dana White's Memorable Business Lesson: The Fight for UFC.com

The Ultimate Fighting Championship’s CEO and president, Dana White’s journey to acquire the UFC.com domain name is an excellent example of how certain decisions in business and branding can have a lasting effect. 

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Elevating DAHLER's Online Presence with Dahler.com

DAHLER has wisely invested in the exact brand match (EBM) domain Dahler.com, which currently redirects to DahlerCompany.com.

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Monthly Funding Report: February 2024 Funded Startups and Their Domain Name Choices

.com domains, chosen by 369 companies, are preferred for their widespread recognition, credibility, and versatility. 

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Top Private YC Companies by Valuation and Their Domain Name Choices

The analysis of domain usage among top-valued companies in Y Combinator reveals a significant preference for exact brand match (EBM) domains and the .com extension.

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LDJ.com: Luxe Du Jour's Key to Unlocking the US Luxury Market

Luxe Du Jour, a top-tier luxury goods seller, successfully acquired the premium three-letter domain LDJ.com.

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From CPSI to TruBridge: A New Name Signifying Growth and Expanding Horizons

CPSI (Computer Programs and Systems, Inc.), a trusted partner to more than 1,500 healthcare organisations with a broad range of technology-first solutions, is rebranding as TruBridge, Inc.

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Country Extensions vs EBM Domains: How Bitly Navigated the Challenge to Secure Its Brand

Bitly’s transition to Bitly.com exemplifies the delicate balance businesses must strike between creating a unique brand identity and ensuring operational stability.

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Reliance's Growth-Driven Rebrand: New Name and Exact Brand Match Domain Reliance.com

Following a year marked by robust financial performance and strategic growth, Reliance Steel & Aluminum Co. has taken a significant step forward in its corporate evolution. The company has changed its name to Reliance, Inc. and acquired the exact brand match domain Reliance.com.

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Success Begins with a Great Domain: Welcome Mindy.com

Mindy, an innovative email-based executive assistant, has made a notable entry into the AI scene, unveiling its launch on the exact brand match domain Mindy.com, and supported by leading VCs.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

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