Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Beyond the Can: Campbell’s Rebranding and Digital Strategy for Growth

The 155-year-old Campbell Soup Company is preparing to rename itself to The Campbell’s Company.

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Monthly Funding Report: August 2024 Funded Startups and Their Domain Name Choices

387 companies out of 564 have secured a domain with a .com extension, which remains the most recognised and trusted, enhancing a company’s professional image and market reach.

By Tsani Gramatikova 0 Comments 10 min read Continue reading

Fortune’s ‘Change the World’ List: Recognising Businesses Making a Positive Impact

Based on our analysis of the companies listed in the Fortune Change the World selection, we have identified the following key highlights in naming and domain name usage.

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Breaking Regional Limits: Ewear’s Expansion Beyond Europe with Ewear.com

Moving to the Exact Brand Match (EBM) domain, Ewear.com removes any regional associations, enhancing trust and credibility and signalling Ewear’s readiness for international expansion.

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Brand Autonomy in Action: How The Try Guys Are Thriving on Their Own Platform

The Try Guys, once one of YouTube’s biggest creator groups, have now taken matters into their own hands by launching their own streaming service, 2nd Try, to break free from the whims of Google’s algorithms and volatile ad revenue.

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Expanding Horizons: Varixx's Shift from Brazilian Roots to Worldwide Presence with the Exact Brand Match (EBM) domain Varixx.com

In August 2024, Varixx invested in the Exact Brand Match (EBM) domain Varixx.com. 

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Moving Beyond Country Extensions: Notion’s Upgrade to an Exact Brand Match Domain Notion.com

The acquisition of the EBM domain Notion.com demonstrates Notion’s commitment to providing a safe and reliable platform for its users as the company continues to grow and expand globally.

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From Lengthy Automotivetrainingequipment.com to Lean: AutoEDU’s Efficient Switch to the EBM AutoEdu.com

EBM domains like AutoEdu.com are the most intuitive choice that existing and future customers, business partners, and investors would make when searching for a brand online.

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Cribl’s Successful Funding Streak Strengthened by Exact Brand Match Domain Cribl.com

In August 2024, Cribl closed a $319 million Series E funding round led by GV (Google Ventures), which valued the company at $3.5 billion, a 40% increase from its Series D valuation in 2022.

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Pavel Durov’s Unique Branding Approach: From Controversy to Innovation in the Tech World

Known as a “programming prodigy,” “billionaire entrepreneur,” and “free-speech fighter,” Durov has built a reputation as a tech mogul with a libertarian streak and a commitment to privacy that has often put him at odds with governments around the world.

By Tsani Gramatikova 0 Comments 6 min read Continue reading

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