Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Unlocking Global Potential: The Power of LovePlayer.com’s Domain Upgrade

In May 2024, LovePlayer enhanced its online presence by acquiring the Exact Brand Match (EBM) domain LovePlayer.com.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

From Squirrly.co to AISQ.com: Embracing AI with a New Name and a Powerful Domain Upgrade

Squirrly has made a significant leap forward by rebranding to AISQ, reflecting its sharpened focus on artificial intelligence (AI) and the next generation of marketing tools.

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Upgrading for Success: YouForm Transitions from .io to YouForm.com

YouForm’s upgrade to YouForm.com secures its brand for the future, fuels its marketing efforts, strengthens customer trust, and ensures its long-term digital presence.

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What's in a Name? Tackling AI's Identity Crisis in OpenAI's 'o1' Era

Anthony Shore, a naming specialist, criticised OpenAI’s approach as “deliberately opaque and willfully obfuscatory.”

By Tsani Gramatikova 0 Comments 7 min read Continue reading

Medenus.com: Strengthening Global Presence with Exact Brand Match (EBM) Domain Investment

In 2024, recognising the need to broaden its impact and enhance its international image, Medenus invested in the Exact Brand Match (EBM) domain Medenus.com.

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Wealth.com: Harnessing a Top-Tier Exact Brand Match (EBM) Domain to Transform Estate Planning

Founded in 2021, Wealth.com is the leading estate planning platform in the industry, empowering over 400 wealth management firms.

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Beyond the Can: Campbell’s Rebranding and Digital Strategy for Growth

The 155-year-old Campbell Soup Company is preparing to rename itself to The Campbell’s Company.

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Monthly Funding Report: August 2024 Funded Startups and Their Domain Name Choices

387 companies out of 564 have secured a domain with a .com extension, which remains the most recognised and trusted, enhancing a company’s professional image and market reach.

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Fortune’s ‘Change the World’ List: Recognising Businesses Making a Positive Impact

Based on our analysis of the companies listed in the Fortune Change the World selection, we have identified the following key highlights in naming and domain name usage.

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Breaking Regional Limits: Ewear’s Expansion Beyond Europe with Ewear.com

Moving to the Exact Brand Match (EBM) domain, Ewear.com removes any regional associations, enhancing trust and credibility and signalling Ewear’s readiness for international expansion.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

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