Monica Stankova
Monica Stankova

JobsForHer Rebrands to HerKey, Expanding Its Mission to Empower Women at All Career Stages

As part of its rebrand, HerKey secured the exact brand match domain, HerKey.com. This strategic move is pivotal for building a strong online presence and fostering future growth.

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Mercu's Brand Evolution: Rising from SampleApp.co to a Global Presence with Mercu.com

The acquisition of Mercu.com elevates Mercu’s market presence and broadens its reach, making it more attractive to a diverse, global audience.

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From Clara Foods to The EVERY Company: A Story of Innovation, Brand Evolution, and Domain Upgrade to Every.com

With the transition to The EVERY Company, the firm secured the domain TheEveryCompany.com, aligning with its new brand identity. Demonstrating a serious commitment to its online presence and brand strategy, in 2023, the company acquired the premium domain name Every.com.

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Steps.me Reveals Global Ambitions with Rebrand to Atly.com

In 2023, Steps embraced a new identity, rebranding as Atly, a name derived from the word “atlas”. This rebrand reflects the company’s commitment to broadening its scope and enhancing user experience in discovering global locations.

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Suprema ID Rebrands as Xperix, Focusing on Customer Experience and Business Growth

South Korean biometrics developer Suprema ID has changed its name to Xperix. The rebrand reflects the company’s ownership transition and a renewed focus on enhancing customer experience and expanding its business portfolio.

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From RutterAPI.com to Rutter.com: An Upgrade to Unlimited Opportunities

The shift to Rutter.com is a move that significantly enhances the company’s professional image and credibility. This upgrade signals an evolution in Rutter’s vision and capabilities, opening new horizons for growth. 

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Investing in Trust: Public.com's Journey from a Budget Domain to a Premium One

Premium domains, like Public.com, are simple and memorable, thereby enhancing the brand’s visibility and credibility online.

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Tiger Trade's Path to Digital Supremacy with Upgrade to Tiger.com

Since its launch in 2015, Tiger Trade has emerged as a leader in fintech innovation, enhancing the trading experience for both professionals and everyday users. A key moment in its journey came on December 21, 2023, when Tiger Trade announced a major shift in its digital identity, moving from its original domain, Tiger.trade, to the prestigious and more intuitive Tiger.com.

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2023's Notable Rebrands: Motives Behind Name Changes and Their Impact on Brand Identity

Let’s look at some notable rebrands of 2023 and the reasons behind these name changes.

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Ark Kapital Rebrands to Gilion: A Strategic Shift for Global Presence

Ark Kapital, a Sweden-based growth platform with a mission to help founders build lasting companies, has rebranded to Gilion, marking a significant step in its global expansion efforts.

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