Entering 2024, the firm made a significant move by acquiring the premium domain HIG.com. This acquisition is an upgrade from their previous domain, HigCapital.com, and signifies a strategic shift towards a more succinct and impactful online presence.

The Duchess of Sussex, Meghan Markle, has rebranded her and Prince Harry’s website to Sussex.com. The move has drawn criticisms, saying it is an attempt to profit from their royal connections despite their resignation as working royals. Their previous website Archewell.com, named after their son Archie, began redirecting to the new Sussex.com.

Marking a significant milestone in its brand development, WeatherTech advanced its digital presence in early 2024 by securing two-letter .com domain, WT.com.

Disney is set to bring back a touch of nostalgia by reverting the name of its online shopping hub, shopDisney, back to the iconic Disney Store.

Wingman Ventures, a venture capital firm based in Switzerland, has rebranded to Founderful.

What determines the effectiveness of a Super Bowl ad? In addition to making an ad that is visually appealing and memorable, it is critical to ensure that all elements of the ad campaign are cohesive.

Navro, a London-based fintech startup formerly known as Paytrix, has secured $14M in its latest funding round and has announced that the Central Bank of Ireland has authorised its EMI licence.  

We’ve compiled a list of 250 of the most famous music artists and bands, covering classic legends to modern stars. How can these musical icons’ branding tactics be relevant and transformative for your business strategy?

In 2022, 1847 Goedeker Inc., a content-driven and technology-driven shopping destination for appliances, furniture and home goods, announced its rebrand to Polished.

By securing Daytrip.com, Daytrip protects its brand and lays a foundation for more effective marketing. This move ensures clearer communication and a stronger market presence.