Out of the 50 companies on Fast Company’s 2025 list of the World’s Most Innovative Companies, 45 use .com domains.

In 2024, Barsys secured its Exact Brand Match (EBM) domain, Barsys.com, upgrading from its previous Barsys.io and theBarsys.com.

In 2024, Wyce secured its Exact Brand Match (EBM) domain, Wyce.com, upgrading from WyceInnovations.com.

CoreLogic, a leading information services provider of financial, property, and consumer information, analytics, and business intelligence, has rebranded to Cotality.

Celebration.com is a comprehensive event planning platform designed to help users organise, manage, and share life’s special moments.

In March 2025, Doormat, a Canada-based law service company for real estate transactions, rebranded to Ownright.

Let’s explore why proptech companies rebrand and look at some successful examples.

ShippingTree, a leading provider of direct-to-consumer, retail, and omnichannel order fulfillment services, has rebranded to Kase.

Papermark.com is the natural choice when searching for Papermark online, ensuring greater brand consistency and an improved online presence. 

Prune.com is the most intuitive way to find the company online, reinforcing brand consistency and strengthening its digital presence.