The transformation of Uuni into Ooni, along with the acquisition of the new domain Ooni.com, serves as an example of the impact a well-thought-out rebranding strategy can have. From changing one letter in the name to acquiring a new domain, every step was aimed at making the brand more accessible and authoritative. The result is a brand that retains its core essence while becoming much more user-friendly, illustrating that sometimes the smallest changes can really make the biggest difference.

Ashley HomeStore, a well-known leading furniture and mattress retailer, has changed its name to just Ashley. According to the company, the move aims to maintain relevance among consumers while also appealing to a younger demographic interested in upscale and on-trend look at an affordable price point. 

Milestones, an application that helps law firms update their clients on their cases, has changed its name to Hona. Along with a new name, the company has closed a $2.1M seed funding round led by Y Combinator, Ludlow Ventures, and Soma Capital.

Chinese augmented reality glasses startup Nreal has changed its name to Xreal. The rebrand is a strategic move designed to encapsulate the company’s ambitious expansion plans into the European market and the introduction of its latest products.

Cliverse Media has announced a major rebrand of its flagship website, All About Cats, now known as Cats.com.

America’s leading yoga studio, Yoga Box, has taken a major step in enhancing its digital footprint, transitioning from TheYogaBox.com to simply YogaBox.com.

14 companies on the list secured exact brand match domain names for their brand presence online. Having an exact brand match domain name is a great approach to building trust and credibility online, which are essential for making lasting connections with customers and gaining an edge over the competition.

Adfenix, the real estate marketing company, is rebranding to Realforce. The rebrand serves as a strategic move designed to better encapsulate the business’ evolving suite of services and its broader market perspective.

In this post, we’ll explore the intriguing choices fertility companies make when selecting their names and domain names.

FinancialForce, a leading platform for services businesses, has rebranded as Certinia to reflect the company’s transformation and the provision of a comprehensive Services-as-a-Business (SaaB) platform.