We looked at data on the cost of paid advertising, the long‑term effects of organic customer acquisition, and the strategic value of the right domain name for a business.

Manik Kundra, founder of Icy Studios, has just made the biggest investment of his life – acquiring ICY.com.

In May 2025, Berkeley-based robotics company Kiwibot announced a major rebrand, adopting the domain and brand Robot.com.

Owning the right domain is not a marketing flex. It’s a capital allocation decision.

The Story So Far Alex Rodriguez and co-founder Marc  Lore have raised $23 million for Jump – a platform aiming to be the “Shopify for sports teams,” blending ticketing, marketing, and fan data in one seamless package. They’re operating under one powerful domain name Jump.com. Short, punchy, and unmistakable. Why Jump.com Reads Like a Strategy […]

ICANN has announced an important change to its Registration Data Policy that could affect who is legally recognized as the owner of your domain name.

Prime’s Rise and Fall: A Hypergrowth Mirage In 2022, YouTubers Logan Paul and KSI launched Prime Hydration, and boom – a viral marketing machine. It pulled in $250 million in retail sales in its first year  and escalated to a blockbuster $1.2 billion in 2023. But cheap thrills fade fast. In the UK, Prime’s revenue collapsed by roughly 70% year‑over‑year, from […]

Founded in 2018 as Propertymate.ai, NewHomesMate launched in 2020 to help homebuyers search, compare, and purchase new-construction homes in the U.S. It pairs AI-powered matchmaking with expert guidance to streamline what can be a complex process. The Austin-based startup now operates in over a dozen cities, its service spans more than 90 percent of available new […]

In December 2015, before OpenAI was officially announced, its co-founders were still debating the right name. The now-famous brand could easily have been something very different. “Cogito” or “Consider” were serious contenders but one thread stands out in the early exchanges: securing the right domain was already a priority. Greg Brockman, then CTO-to-be, suggested “Consider,” […]

Entrepreneur Cody Schneider recently sparked a fiery conversation with a simple, powerful statement: “buy the .com. Just literally, always, buy the .com.” Why such unwavering trust in .com domains? Because, as Schneider emphasies, “.com” carries “30 years of trust built into it”. Trust that you immediately inherit the moment you launch your brand on this […]