Why investing in your branding is the best strategy for your business

When it comes to branding, there are many misconceptions and mistakes, so let’s try to explain them and see how to rise to the comprehensive brand strategy game.

8 entrepreneurs share their brand strategy for 2021

We asked 8 entrepreneurs what is their brand strategy for 2021. Here’s what they said.

How putting the right domain name strategy in place enhances your marketing efforts?

Acquiring the most expensive domain names as the cheapest way to market your business online.

September 2021 recap: Which brands and domains made headlines

Every month, as part of our Monthly News Recap series, we give you an overview of the most relevant branding, naming, and domain name news. Here are the most interesting ones, so sit back and enjoy another retrospective of the month behind us.

The before, now and after of domain names

For businesses, domain names are fundamental strategic assets, but unfortunately, many entrepreneurs don’t appreciate them for their rightful value. But why is that?

Vidaris rebrands to SOCOTEC

Vidaris was acquired by SOCOTEC on Sep 3, 2019 for an undisclosed amount. In July 2021, came the announcement that Vidaris is rebranding to SOCOTEC.

ProfitBoss rebrands to Owner.com

In June 2021, ProfitBoss has rebranded as Owner.com after acquiring the domain name Owner.com from Digimedia.

Names with stories: The story behind CrowdFarming.com

Emmeline Hess, Communications Manager at CrowdFarming, tells the story about the journey CrowdFarming has taken to become a recognizable brand, their choice of the domain name, and why it is essential to be original and authentic.

Names with stories: The story behind RunAndHop.com

Daniela Maestres, the director of Run & Hop, a branding agency that builds powerful, bold, genuine brand identities, talks about her agency, the history behind its name and the latest trends in branding.

Names with stories: The story behind envoPAP.com

Kaushal Shah, Founder & CEO of envoPAP, talks about his brand, the process of selecting their brand name and raising the standard of sustainable packaging solutions.


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