When it comes to branding, there are many misconceptions and mistakes, so let’s try to explain them and see how to rise to the comprehensive brand strategy game.
We asked 8 entrepreneurs what is their brand strategy for 2021. Here’s what they said.
Acquiring the most expensive domain names as the cheapest way to market your business online.
Every month, as part of our Monthly News Recap series, we give you an overview of the most relevant branding, naming, and domain name news. Here are the most interesting ones, so sit back and enjoy another retrospective of the month behind us.
For businesses, domain names are fundamental strategic assets, but unfortunately, many entrepreneurs don’t appreciate them for their rightful value. But why is that?
Vidaris was acquired by SOCOTEC on Sep 3, 2019 for an undisclosed amount. In July 2021, came the announcement that Vidaris is rebranding to SOCOTEC.
In June 2021, ProfitBoss has rebranded as Owner.com after acquiring the domain name Owner.com from Digimedia.
Emmeline Hess, Communications Manager at CrowdFarming, tells the story about the journey CrowdFarming has taken to become a recognizable brand, their choice of the domain name, and why it is essential to be original and authentic.
Daniela Maestres, the director of Run & Hop, a branding agency that builds powerful, bold, genuine brand identities, talks about her agency, the history behind its name and the latest trends in branding.