GoTo: A Naming Strategy Rooted in User Familiarity

As the GoTo product line gained traction, the company rebranded in 2022 to GoTo, aligning its name with what customers already recognised and trusted.

Google’s Unified Domain: What It Signals for Your Brand Strategy

Google is modeling what modern digital strategy looks like. For businesses, the question is: is your domain helping your brand grow or just adding noise?

MicroStrategy Drops the ‘Micro’, Rebrands as Strategy to Solidify Its Position as a Bitcoin Treasury Company

On February 5, 2025, MicroStrategy, the prominent business intelligence firm and the largest corporate holder of Bitcoin, announced its rebrand to Strategy.

Beyond the Can: Campbell’s Rebranding and Digital Strategy for Growth

The 155-year-old Campbell Soup Company is preparing to rename itself to The Campbell’s Company.

Domain Names as Strategic Assets: Xpedition’s Multi-Domain Strategy for Brand Protection and Growth

Xpedition operates primarily through the domain Xpedition.co, but has strategically invested in acquiring Xpeditionmedia.com and Xpedition.com as well.

From Neenah to Indafor: A Rebrand Strategy That Melds Tradition with Innovation

Neenah Industrial Solutions has rebranded to Indafor, a move reflecting the company’s commitment to innovation and collaboration, while stepping out from the legacy of its parent company. 

From Brand Protection to Market Domination: Buckman's Ski and Snowboard Shops' Domain Strategy

Buckman’s Ski and Snowboard Shops, a family-owned and operated ski company with over 50 years of industry experience and seven retail stores in Pennsylvania, has broadened its domain portfolio with two more premium domain names, Skis.com and Snowboards.com. The company already owns the exact brand name Buckmans.com along with Skiis.com, Skis.net and Snowboards.net. 

5 Most Common Ways to Get Your Domain Name Strategy Wrong

This guide highlights the common mistakes and misconceptions that can derail your brand’s digital identity. 

Super Bowl Ads: Role of Strong Domain Strategy and Effective Marketing Approaches

Super Bowl ads have become a highly competitive space where companies showcase their latest products and services to millions of viewers. In this context, a strong domain marketing strategy is essential to an effective Super Bowl ad campaign. 

Maximising Your Domain Name Strategy: The Benefits of Premium Domain Names for SMEs

A memorable and unique domain name can differentiate your business from competitors and make a lasting impression on potential customers.


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