As the GoTo product line gained traction, the company rebranded in 2022 to GoTo, aligning its name with what customers already recognised and trusted.

Google is modeling what modern digital strategy looks like. For businesses, the question is: is your domain helping your brand grow or just adding noise?

On February 5, 2025, MicroStrategy, the prominent business intelligence firm and the largest corporate holder of Bitcoin, announced its rebrand to Strategy.

The 155-year-old Campbell Soup Company is preparing to rename itself to The Campbell’s Company.

Xpedition operates primarily through the domain Xpedition.co, but has strategically invested in acquiring Xpeditionmedia.com and Xpedition.com as well.

Neenah Industrial Solutions has rebranded to Indafor, a move reflecting the company’s commitment to innovation and collaboration, while stepping out from the legacy of its parent company. 

Buckman’s Ski and Snowboard Shops, a family-owned and operated ski company with over 50 years of industry experience and seven retail stores in Pennsylvania, has broadened its domain portfolio with two more premium domain names, Skis.com and Snowboards.com. The company already owns the exact brand name Buckmans.com along with Skiis.com, Skis.net and Snowboards.net. 

This guide highlights the common mistakes and misconceptions that can derail your brand’s digital identity. 

Super Bowl ads have become a highly competitive space where companies showcase their latest products and services to millions of viewers. In this context, a strong domain marketing strategy is essential to an effective Super Bowl ad campaign. 

A memorable and unique domain name can differentiate your business from competitors and make a lasting impression on potential customers.