When it comes to branding, there are many misconceptions and mistakes, so let’s try to explain them and see how to rise to the comprehensive brand strategy game.
We asked 8 entrepreneurs what is their brand strategy for 2021. Here’s what they said.
Acquiring the most expensive domain names as the cheapest way to market your business online.
The domain name choices of the musictech companies in our list reveal clear trends in favour of Exact Brand Match (EBM) domains and .com extensions, showcasing a strategic approach to establishing strong online identities.
Let’s explore some brand and domain name fails to see what went wrong.
Harrelson’s Own has made a strategic move by securing a set of valuable domains, including the exclusive HO.com, which now redirects to their main website, HarrelsonsOwn.com.
The holiday season is officially here, and you know what that means—Christmas ads are back! So, grab a cosy drink, get comfortable, and let’s check out some of the best Christmas adverts of 2024 that are sure to put a smile on your face!
Dictionary-word .com domains are especially valued for their simplicity, memorability, and ability to boost brand recognition and trust.
Out of 310 healthtech companies analysed, 287 use .com domains.
Here’s why taking a step back from AI-heavy messaging could help you reach customers on a more meaningful level.