Hortum is a Spanish-based company specialising in garden products, the company offers a wide range of items such as wooden houses, sheds, garages, children’s playhouses, and park play areas. They also provide complementary products like flowerpots, pergolas, and urban gardens. Known for personalised customer service, Hortum’s experienced team assists with the installation and customer products.
The company operates on the country-specific domain Hortum.es but has also invested in the Exact Brand Match (EBM) domain Hortum.com. The .es extension is the country code top-level domain (ccTLD) for Spain, which anyone can register with ties to the country. A ccTLD can be beneficial for businesses aiming to build brand awareness within a specific region, and it often offers a higher chance of securing a desired domain name. However, each ccTLD is governed by the respective country’s authorities, who set the rules for registration and usage. These rules can involve identity verification or even regulations related to censorship and freedom of speech, and they may change unexpectedly.
By securing the EBM domain Hortum.com, the company mitigates these risks, broadens its global reach, prevents potential traffic loss, and enhances trust and credibility with a wider audience.
When it comes to strong domain names, it’s important to weigh the potential loss in terms of brand recognition and revenue against the cost of the investment. In the long run, the right domain name can be a valuable asset for your business. Contact us to learn more about our perfect domain options and how they can help your business succeed.
Previous Next