I don’t need to invest in a domain name, everyone finds me on Google anyway…or do they?

The above is something I hear often from entrepreneurs – domain names don’t matter, people will find me on Google. It is a logical thought and a easy way to get the problem solved quick – throw some cash at SEO or just buy some ads – problem solved. Building your own brand on the […]

Names with stories: The story behind

Dedoco is a digital DMaaS (document management-as-a-service) platform, that focuses on protecting data privacy and document security for companies, leveraging on blockchain technology. We talked with Daphne Ng, Co-Founder and CEO of Dedoco, about the origin of the brand name and why getting the exact brand match domain name was crucial to them. Can you […]

Learn from the best: Bob Iger on branding

Needless to say, if there’s anyone who knows a thing or two about brands and branding, it is Bob Iger. Here are some highlights on the topic of brands and branding that we find invaluable and relevant to our audience.

What is Brand Equity and how does it affect your profit margins

What is Brand equity by definition? Why does it matter? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.  Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns […]

Why domain names are so important for your startup's success

Does your domain name really matter?

Tatiana Bonneau shares her thoughts on the importance of domain names for startups.

Why Your Domain Name Matters: 4 Reasons Why .Com Domain Names Are The Best For Your Brand

Deciding on a domain name is as much important as selecting your company name, it’s the most important decision you will make for your business.

2010 - 2020 a Decade in Domains part 1 - Brands simplified their names

Let’s look at how have brands and their domain names evolved over the last decade.

Understanding domain names for your brand

What are domain names? How do they work? Whether you sell online or use the internet to promote your products or services, nowadays it is inevitable you need to be on the internet. Your domain name is your spot online, it is where your potential and current clients, business partners, investors, even your team members, […]

How are the world’s most famous brands reacting to COVID-19?

And why we are here to applaud them.

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