rebranding

Why do Fintech Companies Rebrand? Lessons from 20 Successful Cases

Let’s explore why fintech companies rebrand and look at some successful examples.

Why do Insurtech Companies Rebrand? Lessons from 6 Successful Cases

Let’s take a closer look at why InsurTech companies rebrand and some examples of those who have done it successfully.

From Kune.Consulting to Atomise.com: Alex Feltwell’s Vision for Smarter Tech Solutions

Alex Feltwell is the CEO and co-founder of Atomise, a company dedicated to digital transformation, scalable software solutions, and DevOps.

Safety Shot Rebrands to Sure Shot, Secures EBM Domain SureShot.com

Safety Shot, a revolutionary dietary supplement designed to prevent the negative effects of alcohol before they begin, has rebranded to Sure Shot.

AppCD Closes $12.3M Seed Round and Rebrands to StackGen with StackGen.com

StackGen.com ensures a smooth transition for current clients and partners while bolstering the recognition and strength of its new identity.

Why do Fitness Companies Rebrand? Lessons from 7 Successful Cases

Choosing the right name for your fitness brand is an important decision that can significantly impact your company’s success.

Maxim Healthcare Staffing Rebrands to Amergis, Reflecting the Company's Mission and Broad Range of Services

After over three decades as a prominent healthcare staffing provider, Maxim Healthcare Staffing has unveiled its new identity as Amergis, along with expanding its education staffing division, Amergis Educational Staffing.

Thinking of Rebranding Your Business? 12 Signs That It's Time

Changing the name of your business is a big decision, but sometimes it’s the best move forward.

SleepOvation and SleepOvation Baby Rebrand to Kiwi Sleep: Unveiling a Fresh Identity in Sleep Solutions

SleepOvation and SleepOvation Baby, renowned for their innovative, research-backed, FDA-listed sleep products like mattresses and pillows for all ages, unveiled a rebrand to Kiwi Sleep.

LaLiga Tech's Rebrand to Sportian, Opening Global Doors, Surpassing Traditional Sports Tech Boundaries

Sportian acquired the exact brand match domain Sportian.com to accelerate its commitment to revolutionising sports technology, increasing online visibility, and fostering greater trust and credibility among its clients and industry partners.

Rebranding Masterclass: SumoMe's Successful Transition to Sumo.com

Sumo is a suite of marketing tools for eCommerce shops. Founded in 2010, initially, AppSumo.com was just a tech newsletter. The team built a set of tools for internal use over four years and then realised they can use them to help other entrepreneurs grow their business. That’s how SumoMe was born.

WooCommerce Simplifies its Name to Woo, Unveiling a More Memorable and Impactful Brand

WooCommerce, a leading open-source ecommerce platform, has revealed its rebrand to Woo. This simplistic identity resonates with many of the customers who have long referred to the brand as ‘Woo’. With this rebrand, the company aims to strengthen its market presence, adopting a name that reflects the innovation and reliability of the ecommerce solutions it […]

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