SB RSSAlex Feltwell is the CEO and co-founder of Atomise, a company dedicated to digital transformation, scalable software solutions, and DevOps.
Safety Shot, a revolutionary dietary supplement designed to prevent the negative effects of alcohol before they begin, has rebranded to Sure Shot.
StackGen.com ensures a smooth transition for current clients and partners while bolstering the recognition and strength of its new identity.
Choosing the right name for your fitness brand is an important decision that can significantly impact your company’s success.
After over three decades as a prominent healthcare staffing provider, Maxim Healthcare Staffing has unveiled its new identity as Amergis, along with expanding its education staffing division, Amergis Educational Staffing.
Changing the name of your business is a big decision, but sometimes it’s the best move forward.
SleepOvation and SleepOvation Baby, renowned for their innovative, research-backed, FDA-listed sleep products like mattresses and pillows for all ages, unveiled a rebrand to Kiwi Sleep.
Sportian acquired the exact brand match domain Sportian.com to accelerate its commitment to revolutionising sports technology, increasing online visibility, and fostering greater trust and credibility among its clients and industry partners.
Sumo is a suite of marketing tools for eCommerce shops. Founded in 2010, initially, AppSumo.com was just a tech newsletter. The team built a set of tools for internal use over four years and then realised they can use them to help other entrepreneurs grow their business. That’s how SumoMe was born.
WooCommerce, a leading open-source ecommerce platform, has revealed its rebrand to Woo. This simplistic identity resonates with many of the customers who have long referred to the brand as ‘Woo’. With this rebrand, the company aims to strengthen its market presence, adopting a name that reflects the innovation and reliability of the ecommerce solutions it […]
In September 2023, in line with its commitment to innovation and keeping pace with market developments, Huobi announced a significant rebrand, adopting the name HTX. This rebrand marks a pivotal moment in the organisation’s journey, reflecting its strategic initiatives to expand globally and venture into new, promising markets.
Here are the top ten critical mistakes that entrepreneurs make during rebranding and what you can do instead to prevent them.
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