naming

Angie’s List rebrands to Angi

In an attempt to highlight the other housing-related businesses and services under their umbrella, Angie’s List rebranded as Angi in March 2021.

The value of a category killer domain: Interview with Yigal and Rinat Ben Efraim

STANDS4 started back in 2001 by husband and wife Yigal and Rinat Ben Efraim. This is the story behind the brand.

FrontApp.com Upgrades to Front.com

Only a few months ago, in March 2021, this company had raised $59 million. Front has recently invested in the EBM (exact brand match) domain name Front.com, upgrading from FrontApp.com.

MyChewy.com upgrades to Chewy.com

From Mr. Chewy to MyChewy to Chewy.com – learn more about the story of that startup from idea to IPO.

Then and Now: How Branding and Marketing Have Changed

Let us take a look into the past and see how things were done, how we do them now, and admit that, sometimes, not old days were better.

SocialSurvey rebrands to Experience.com

The switchover from SocialSurvey.com to Experience.com has happened in February 2021. The company upgraded its domain from SocialSurvey.me to SocialSurvey.com, and finally to Experience.com.

Massdrop Rebrands to Drop: From Niche Site to Global Brand

Why did MassDrop.com drop the “mass” from its name? Find out about the reasoning behind this great brand upgrade.

January 2021 recap: Which brands and domains made headlines

January is over! Let us review some of the most interesting branding and domain news we observed in the past 31 days.

From TheFacebook.com to Facebook.com to FB.com

Was Facebook always Facebook? Find out more about the story of the brand and the domain names they own.

Advice from the expert: Why brand names and domains are so important

We asked Jim Harrison to share his thoughts on the importance of brand names and domains, here’s what he said.

Importance of Brand and Domain in Digital Marketing

As your brand name, along with the matching domain name, helps you differentiates your brand, we asked 9 experts for their advice on how to use a domain name in your digital marketing strategy. Here’s what they said.

Names with stories: The story behind Great.com

What makes Great so great? We talk with Erik Bergman about his entrepreneurial journey.

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