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Barbie and Mattel: A Tale of Brand Protection and Market Leadership

As 2023 comes to a close, one movie shines brightly in the world of cinema. Whether you’re a fan or not, it’s hard to deny that the Barbie movie has made a significant impact in record time.

HVPD Rebrands to Monitra Removing Barriers for a Revolutionary Growth Phase

High Voltage Partial Discharge or HVPD, developer of championed cutting-edge products for asset condition monitoring, has rebranded to Monitra. With this rebrand, the company aims to align with its expanded capabilities and vision for the future.

Skyfii Paves the Way for Innovation with Rebrand to Beonic

Skyfii, an AI data analytics company, has rebranded to Beonic. The rebrand aims to better reflect the company’s transition to a data analytics company powered by improved AI and machine learning capabilities.

300+ Proptech and Real Estate Companies and Their Domain Name Choices

Choosing a good name that customers can easily remember and that really represents what the company does can help it stand out and attract attention in a busy and very competitive market.

Building Your Brand: Mastering Content Marketing with Vanhishikha Bhargava

Vanhishikha is the Founder of Contensify, a B2B SaaS content marketing agency that works with startups and scale-ups to help them establish their inbound marketing funnel using the pillar-cluster model. 

Fido.id Elevates its Brand Trust with a Strategic Rebrand to Trustfull

Fido, a digital risk decisioning platform, has transformed its brand identity with a rebrand to Trustfull. The platform assists businesses from various sectors in assessing risks, ensuring a more secure online environment.

From HydroMassage to Holistic Health: The Rebranding Journey of WellnessSpace Brands

WellnessSpace Brands is embarking on an exciting new journey, reimagined and reborn from its original identity, HydroMassage. With a rich 30-year legacy as a pioneer in hydrotherapy, the brand is evolving, embracing a broader mission to enhance holistic wellness for mind and body.

Mastering the Art of Naming and Branding: Insights from Mark Gunnion

Our guest for this episode is Mark Gunnion, widely recognized as “the Naming Guy.” Mark is a seasoned naming consultant working with clients and agencies to create unique and memorable name ideas.

CarCare To Go Rebrands to Roda, Reflecting Impressive Growth and a Commitment to Transparency and Trust

In 2020, CarCare To Go set out on a mission to revolutionise the way people care for their vehicles. Founded on the idea that vehicle maintenance should be as convenient as ordering groceries online, the company quickly gained popularity for its innovative approach to car repair services. In September 2023, CarCare To Go announced a rebrand, unveiling its new identity as Roda.

Monthly Funding Report: September 2023 Funded Startups and Their Domain Name Choices

Among the domain extensions favoured by the companies in the list, .com emerges as the most prevalent choice, with 350 out of 523 opting for it.

Ceridian's Bold Move: Rebranding to Dayforce and the Power of Naming Your Brand After Your Main Service

Ceridian’s decision to rebrand as “Dayforce” is a strategic move that demonstrates the power of naming your main service as your brand name.

Huobi Rebrands to HTX to Realise Its Global Expansion Goals

In September 2023, in line with its commitment to innovation and keeping pace with market developments, Huobi announced a significant rebrand, adopting the name HTX. This rebrand marks a pivotal moment in the organisation’s journey, reflecting its strategic initiatives to expand globally and venture into new, promising markets. 

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