SB RSSWe will analyse five of the most renowned sports brands, focusing on their naming and domain strategies. This exploration will highlight how these brands have crafted their identities and established their online presence in the market.
The company’s success lies in its innovative videos, robust content marketing campaigns, direct-to-consumer business model, and well-thought-out naming and domain strategy centred around the Exact Brand Match (EBM) domain, DollarShaveClub.com.
Nuvo, a leading trade credit platform for B2B commerce, has acquired the premium domain Nuvo.com.
The company has invested in acquiring the premium domain Backun.com, which now redirects to the official URL, BackunMusical.com. This more straightforward domain name simplifies brand recall and increases direct traffic.
Meter’s strategic acquisition of the premium domain Meter.com underscores its commitment to industry leadership and boosts its appeal to potential customers seeking reliable internet infrastructure solutions.
Along with the rebrand, the agency has acquired its Exact Brand Match (EBM) domain, Kadiko.com. Securing this domain is essential, particularly during a name change, as it ensures a smooth transition for existing clients and partners while strengthening the new brand identity.
WeeCare, a leading national childcare network, rebranded to Upwards in September 2023 to reflect its expanded mission to provide comprehensive care solutions for U.S. families.
Superpower began its journey with a strong foundation by choosing the premium domain Superpower.com.
Initially the company operated under the domain Durable.co but it has recently made a significant upgrade by investing in its Exact Brand Match (EBM) domain, Durable.com.
By acquiring Rialtic.com, the company enhances its online presence, making sure that visitors and potential customers find the correct site, thus reducing confusion and optimising web traffic.
Formality has upgraded from Formality.co to the Exact Brand Match (EBM) domain, Formality.com, to establish a more authoritative and professional online presence.
Our guest for this episode is Lane Kawaoka, a former civil/industrial engineer turned full-time investor and educator.
