SB RSSWe will analyse several companies that reached unicorn status in 2023. Our focus will be on their naming and domain strategies, exploring how they’ve crafted their brand identities and solidified their online presence in the market.
Owning Carry.com greatly enhances Carry’s online presence, sending a strong message to clients and investors.
StepSecurity, a company specialising in protecting CI/CD pipelines and infrastructure, raised $3 million in seed funding.
Previously focused on gym memberships, Gympass rebranded to Wellhub in April 2024 to reflect its expanding range of services.
The finance management company Wallo acquired the Exact Brand Match (EBM) domain Wallo.com, reflecting its commitment to making financial management more manageable and accessible.
BERG is a Dutch company founded in 1985 by Henk van den Berg, specialising in the design and manufacture of outdoor toys such as go-karts, trampolines, and pedal-powered vehicles.
FACExpert invested in the Exact Brand Match (EBM) domain FACExpert.com. This move prevents potential traffic loss and positions the brand for broader pursuits, maintaining a solid and flexible online presence as it grows.
Europe’s biggest WordPress agency Inpsyde has changed its name to Syde.
OpenAI’s ChatGPT has expanded its capabilities through a groundbreaking partnership with Be My Eyes, profoundly transforming the lives of those it serves.
Jetpack.io started in 2020 with the goal of helping developers build cloud applications without needing to learn complicated technologies. In April 2024, the company announced a rebrand, adopting the new name Jetify.
Support Shepherd, now rebranded as Somewhere, is a startup that provides seamless and effective global hiring solutions.
The .com extension remains the preferred choice due to its universal recognition, trustworthiness, and authority online, with 408 out of 585 companies opting for it.
