In this interview, we talk with Fernando Beltran, CEO of Identika, a full-service advertising agency. We discuss the original source of inspiration for starting the company, their choice of domain name, and what’s coming up next for Identika.
257 companies operate with Exact Brand Match (EBM) domain names. For any business, especially startups, matching the domain name to the company’s brand name is essential because it creates instant credibility, trust, and respect.
In a strategic move echoing Jamie Siminoff’s successful rebrand of DoorBot to Ring – which elevated the company in the home security sector – the former Ring CEO is now turning his attention to Latch, Inc. The company announced its upcoming rebrand to Door.com, a decision aimed at amplifying its vision of “unlocking the potential of the Honest Day’s Worker.”
On the occasion of its 10th anniversary since its Initial Public Offering (IPO), CentralNic Group, the global internet services holding company, has unveiled its rebrand to Team Internet Group. Effective from the 5th September 2023, the company’s shares will be available for trading under the new ticker symbol: “TIG”.
The transformation of Uuni into Ooni, along with the acquisition of the new domain Ooni.com, serves as an example of the impact a well-thought-out rebranding strategy can have. From changing one letter in the name to acquiring a new domain, every step was aimed at making the brand more accessible and authoritative. The result is a brand that retains its core essence while becoming much more user-friendly, illustrating that sometimes the smallest changes can really make the biggest difference.
Jonathan is a visionary CMO and co-founder at Trainual, a revolutionary platform for seamless team collaboration. He’s also the genius behind BreakBot, a productivity-boosting Google Calendar add-on, and the host of the Apple Podcasts Top 100 show, The Stokecast, celebrating adventure, creativity, and entrepreneurship.
Ashley HomeStore, a well-known leading furniture and mattress retailer, has changed its name to just Ashley. According to the company, the move aims to maintain relevance among consumers while also appealing to a younger demographic interested in upscale and on-trend look at an affordable price point.
MindGeek – the company behind well-known adult entertainment websites like Pornhub, Brazzers, Men.com, Trans Angels, and Nutaku – just announced a a significant transformation by rebranding and changing its overall appearance.
Milestones, an application that helps law firms update their clients on their cases, has changed its name to Hona. Along with a new name, the company has closed a $2.1M seed funding round led by Y Combinator, Ludlow Ventures, and Soma Capital.
Brett Farmiloe, Founder & CEO of Featured, talks about his brand’s history, how they picked their name, and the role Featured.com plays in their business. Tell us a little bit about yourself. What did you do before you started Featured? Featured is the fourth company I’ve founded. Previously I led an SEO agency for 10 […]
Chinese augmented reality glasses startup Nreal has changed its name to Xreal. The rebrand is a strategic move designed to encapsulate the company’s ambitious expansion plans into the European market and the introduction of its latest products.
Out of 466 companies analysed, the overwhelming majority of 319 chose to invest in the .com extension, indicating its continued dominance as the most popular and trusted domain name choice for businesses.
