Caribou initially launched as an auto refinancing business called MotoRefi in 2016. As the company grew and became successful, it kept adding new services and products to its portfolio. The brand name MotoRefi soon became limiting, leading to a rebrand to Caribou. This more generic name avoids the restrictions implied by the original brand name and opened broader markets to the company.

Comet ML is a machine learning (ML) development platform based in the United States that allows data scientists to track datasets, code changes, experimentation history, and production models automatically, resulting in increased efficiency, transparency, and reproducibility. In only a few years since its launch, the company has attracted more than 150 customers and expanded its workforce globally.

US-based car insurance company Root has secured the premium domain name Root.com. Founded in 2015, the app-based company has quickly gained public attention with personalized, affordable coverage and services like free Lyft credits. Root went public in 2020, raising almost three-quarters of a billion dollars.

Backed by Y Combinator S17, Muzmatch is a Muslim dating and marriage app with 6 million users worldwide. The company has recently rebranded to Muzz, following trademark infringement case loss of Match Group under allegations of unfairly benefiting by use of the descriptive word ‘match’. It’s official. We lost our legal fight. muzmatch is dead. […]

After a career in financial services, Christian set up Rensair in 2020 to produce the air purifier originally invented by his father for hospitals. Rensair now has operations on 3 continents to meet demand driven by the pandemic. We talk with Christian about the origin of the brand name, why they chose Rensair.com as a […]

Meet Printify – a leading print-on-demand company with a mission to empower entrepreneurs to build their own businesses, independently.  James Berdigans, CEO & Founder of Printify, talks for our Names With Stories series about the original source of inspiration for starting the company, what’s the meaning behind the brand name, and what’s new and interesting in their […]

Dutch-based cloud communications platform MessageBird invested in the premium domain name Bird.com at the end of last year. Founded in 2011, MessageBird has raised an astonishing $1.1 billion in funding over 5 rounds, with the latest one being raised in April 2021. MessageBird has not yet officially announced its plans for the new domain name, […]

PuppyFind launched as a platform that helps people find puppies through breeders of all types for sale, and dogs for adoption.  The company has recently rebranded to Puppies.com. The company has owned the domain for nearly ten years but was not using it as its main brand. Rebranding as Puppies.com allows the brand to introduce […]

Sun King is Africa’s and Asia’s leading supplier of solar energy solutions for off-grid residences. Last month, the company raised $260 Million, led by General Atlantic’s BeyondNetZero, to fund a geographical expansion. The new funding comes not so long after Sun King’s rebrand. The company was founded in 2007 under the name Greenlight Planet and […]

BUX is an Amsterdam-based startup that lets people invest in shares and exchange-traded funds (ETFs) without paying a commission. The company has recently raised $80 million to expand its neobroker platform and invested in the Exact Brand Match domain name BUX.com.