On July 1st, 2024, Guaranteed Rate, a leading mortgage lender in the United States, unveiled its rebrand to Rate.

Investing in premium CVCV domain names like Calo.com enhances marketing efficiency and scalability, strengthens the company’s brand identity, and underscores its commitment to global expansion, while minimising the risk of losing traffic to competitors.

In April 2024, Mississippi Lime Company announced a rebrand, adopting the new name MLC to better reflect its evolution into a global lime solutions partner with an unwavering commitment to safety, sustainability and service.

Crayon, a global IT service and innovation leader, has fully integrated rhipe into its brand. Effective July 1, 2024, the rhipe brand will be discontinued.

240 companies have invested in Exact Brand Match (EBM) .com domains.

In January 2024 BB Roofing rebranded to simply Roofer, securing the Exact Brand Match (EBM) domain name Roofer.com.

Baldwin Risk Partners, a publicly traded insurance company, has rebranded as The Baldwin Group, investing in the Exact Brand Match (EBM) domain, Baldwin.com, which replaces the longer BaldwinRiskPartners.com.

Integrum Worldwide, a leading global marketing agency group, has rebranded to Onar. This move reflects the company’s ongoing evolution and commitment to offering cutting-edge technology-driven marketing solutions across various sectors.

In a logical step following its acquisition by Glamox Group, ES-SYSTEM sp. z o.o. has changed its name and company brand to Glamox sp. z o.o to align with its holding company.

MMC Corp, an Overland Park, Kansas-based, 100% employee-owned construction firm, has rebranded to Cerris.