Color is a component that makes an influence, as is design and branding.

To celebrate April Fools Day we have compiled a short list of the lies you hear most often about domain names.

To get a deeper insight into the story behind XA.com, the XAG team talks about the origin of their brand name, the process of XA.com acquisition, and the future development of agriculture technology.

Diego Abba is the Chief Executive Officer of Italist Inc., a global marketplace for Italian luxury multi-brand boutiques and brands, based in Los Angeles. To get a deeper insight into the story behind Italist.com, Diego talks about the origin of the brand name, his choice of the domain name and how to define your company’s brand values.

In this interview with Phillip Akhzar, Founder & CEO at Arka.com, we discuss the origin of the brand name Arka, his choice of the domain name and what does your product packaging says about your brand.

Lamine Zarrad on how his business became a complete brand after buying the Joust.com domain name

Here is what we have learned.

Chanie Hyde from BugHerd on why having a strong online presence is essential for their success and how brand authenticity leverages customer loyalty.

Jude Gomila talks about the origin of the brand name, how did he get the domain Golden.com and what is the most important goal for his brand.

Meet PupJoy — an innovative company offering a customizable, home-delivery subscription service featuring products to enrich every aspect of your dog’s life.