Startups choosing simple words that describe their businesses Descriptive brand names are those that clearly describe the product or service the company offers – think of Pizza Hut or SkillShare for example. Descriptive names can be great for SEO and make communicating what you do so much quicker. Let’s see what businesses picked descriptive names […]

One word names for business are some of the quickest and simplest ways to have a lasting impact on your target audience, without leaving them tongue-tied. Rather than trying to describe the complex nature of your company in a handful of combined words, you refine your entire business essence down to a single word. It […]

In this article, you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.

In the first part of our research, we covered brands who simplified their names and those who went for a complete rebrand. Next, we will have a look at businesses that picked short and descriptive names.

Let’s look at how have brands and their domain names evolved over the last decade.

In November 2020, Palo Alto-based startup Lumi Labs has evolved into Sunshine.

What is an Exact Brand Match domain? What effects would it have on your business? What risks do you take on by not owning yours? We’ve put together some tips on the topic.

Avner Braverman and Amir Shevat from Reshuffle answered our questions about their entrepreneurial journey.

Having the authenticity provided by the .com extension and a more representative name gave this company new wings to expand its influence and reach greater visibility in the competitive business world.

…and how to avoid them.