Our guest for this episode is Ben Goldin, a seasoned Digital Banking and FinTech entrepreneur with over 20 years of experience.

We will analyse five of the most renowned sports brands, focusing on their naming and domain strategies. This exploration will highlight how these brands have crafted their identities and established their online presence in the market.

The company’s success lies in its innovative videos, robust content marketing campaigns, direct-to-consumer business model, and well-thought-out naming and domain strategy centred around the Exact Brand Match (EBM) domain, DollarShaveClub.com.

We will analyse several companies that reached unicorn status in 2023. Our focus will be on their naming and domain strategies, exploring how they’ve crafted their brand identities and solidified their online presence in the market.

Previously focused on gym memberships, Gympass rebranded to Wellhub in April 2024 to reflect its expanding range of services. 

BERG is a Dutch company founded in 1985 by Henk van den Berg, specialising in the design and manufacture of outdoor toys such as go-karts, trampolines, and pedal-powered vehicles.

Jetpack.io started in 2020 with the goal of helping developers build cloud applications without needing to learn complicated technologies. In April 2024, the company announced a rebrand, adopting the new name Jetify.

The .com extension remains the preferred choice due to its universal recognition, trustworthiness, and authority online, with 408 out of 585 companies opting for it.

As we explore the journey from an idea to a unicorn-status company, let’s see how naming and domain choices evolve at each stage, addressing trends and challenges that can influence a startup’s trajectory.

Posist, a provider of restaurant technology solutions since 2012, has unveiled a significant rebrand, adopting the new name Restroworks.