Elevance Health's Journey to a New Name and Stronger Brand Identity
In 2022, the well-established company Anthem Inc, with 78 years of history, made the decision to rebrand and become Elevance Health. The process of rebranding can be a daunting task for any company, but for Elevance Health, the decision to change their name was driven by the need to better align with their core values and mission.
Plus-Size Fashion Brands and Their Domain Name Choices
The majority of the companies on the list, 48 out of 52, operate on a .com domain name. Only four companies have chosen to operate on an alternative to the .com extension. The .com is the gold standard for reliability and highlights the brand’s credibility. It is the largest top-level domain with over 130 million .com names registered, making it the natural choice of internet users.
Falck Renewables Starts Its Brand Evolution with Rebrand to Renantis
Falck Renewables is a global renewable energy company that develops, designs, builds, and operates installations that generate clean energy. The company announced in November 2022 that it will be rebranding as Renantis, marking the start of a new chapter for the company. This comes after the company was acquired acquisition by institutional investors advised by J.P. Morgan through Green BidCo S.p.A. and subsequent delisting.
From College Nannies and Sitters to Jovie: A Rebrand that Aligns with the Company's Values and Mission
College Nannies and Sitters has rebranded to Jovie, a move that aims to better represent the company and its community of caregivers. The new name, Jovie, represents the company’s commitment to creating a more positive and seamless experience for families seeking childcare and caregivers seeking employment.
Wellpoint Rebrand: A Renewed Focus on Improving Health and Well-Being
The rebranding of Amerigroup Maryland to Wellpoint brings a new level of dedication to being a trusted partner in health for Maryland Medicaid managed care members.
BELIGAS Rebrands to EDAR.com: A Strategic Move to Enhance Communication and Expand Services
BELIGAS is a social enterprise that was founded in June 2020 during the peak of the pandemic crisis. Their mission is to empower those who have lost their jobs during the lockdown by providing them with cooking gas. Over the past two years, the company has evolved from a simple home gas delivery service to a multi-service provider used by 17,000 monthly customers at its peak.
AllGear Digital: Rebranding to Unite Leading Media Brands
Lola Digital Media has announced a rebrand to AllGear Digital. The business has secured a .com domain that exactly matches its new brand name. The rebranding comes after the company raised $40 million in financing and made several acquisitions, including The Inertia and WildSnow. AllGear Digital, which was founded in 2018 and has an audience […]
Names that Fly: The Importance of Branding in the Private Jet Industry
The private jet industry is a rapidly growing sector of the aviation industry that provides a variety of services to individuals, companies and governments. Private jets are typically used for business, leisure and medical travel and offer a variety of benefits to their passengers, including convenience, privacy, speed, luxury and flexibility.