folder Filed in Rebrands
Global SaaS Logistics Leader Becomes Auctane
By SmartBranding Team access_time 2 min read

Five months after being acquired by  Thoma Bravo for $6.6 billion in cash, the e-commerce postage company Inc announced that it will adopt “Auctane” as its new corporate name. is a leader in commerce fulfillment software. Founded in 1996, was one of the first companies to offer postage online, allowing users to print official Postal Service stamps and shipping labels for a monthly fee of $17.99. 

The company went public in June 1999. As package shipment and e-commerce sales boomed amid the pandemic, saw earnings jump 33%, bringing in $758 million in fiscal 2020.

When launched, we set out to solve a specific problem. While remains a growing product with incredible impact, over time, our other products have become market leaders as well. Our e-commerce focused products, including ShipStation, ShipEngine, Metapack, and ShippingEasy, have become household names in commerce around the globe. With our increased impact, the name is no longer a broad enough umbrella to fully encompass our mission. 

Nathan Jones, CEO of Auctane will continue to operate as a leading brand within the Auctane corporate family. Choosing a name for a portfolio of brands is becoming a common move from global companies that want to disassociate their corporate side from the individual brands, as well as avoid the limitations a particular brand name can impose.

Auctane brands will now include, Endicia, ShipStation, ShippingEasy, ShipWorks, ShipEngine, Shipsi, GlobalPost, and Metapack, with offices in El Segundo, Austin, London, Sunnyvale, Zielona Gora, Atlanta, and St. Louis. The company has secured the exact brand match, all of its other brands also operate on .com domains exactly matching the brand’s name.

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