In 2023, Steps embraced a new identity, rebranding as Atly, a name derived from the word “atlas”. This rebrand reflects the company’s commitment to broadening its scope and enhancing user experience in discovering global locations.
South Korean biometrics developer Suprema ID has changed its name to Xperix. The rebrand reflects the company’s ownership transition and a renewed focus on enhancing customer experience and expanding its business portfolio.
Ukrainian clothing brand Vidchutia rebranded to LONDI, marking a new chapter in its journey.
The new brand operated on the Pickandmixsweets.co domain name and upgraded to the exact brand match PickandMix.com in 2023.
Since its launch in 2015, Tiger Trade has emerged as a leader in fintech innovation, enhancing the trading experience for both professionals and everyday users. A key moment in its journey came on December 21, 2023, when Tiger Trade announced a major shift in its digital identity, moving from its original domain, Tiger.trade, to the prestigious and more intuitive Tiger.com.
Letâs look at some notable rebrands of 2023 and the reasons behind these name changes.
Ark Kapital, a Sweden-based growth platform with a mission to help founders build lasting companies, has rebranded to Gilion, marking a significant step in its global expansion efforts.
Crestbridge Bahrain, a leading provider of administrative solutions for private capital structures in the Middle East, announced a rebrand in December 2023. The company, known for its comprehensive range of bespoke administrative solutions that enhance operational efficiency and financial performance, changed its name to Yasira. This move reflects the company’s accelerated growth and a revised […]
The new domain, Plunge.com, eliminates previous limitations, streamlining the brandâs online identity and making it more accessible and memorable to a broader customer base.
In October 2023, WPP unveiled a significant transformation in its client services with the merger of Wunderman Thompson and VMLY&R, creating the industryâs largest creative agency under the new name, VML.
Sportian acquired the exact brand match domain Sportian.com to accelerate its commitment to revolutionising sports technology, increasing online visibility, and fostering greater trust and credibility among its clients and industry partners.
Sumo is a suite of marketing tools for eCommerce shops. Founded in 2010, initially, AppSumo.com was just a tech newsletter. The team built a set of tools for internal use over four years and then realised they can use them to help other entrepreneurs grow their business. Thatâs how SumoMe was born.
