This article looks at 15 areas where a domain impacts business operations, exploring its advantages and potential challenges.

In 2019, Handle took a strategic step by acquiring the perfect Exact Brand Match domain Handle.com.

The domain name choices of the musictech companies in our list reveal clear trends in favour of Exact Brand Match (EBM) domains and .com extensions, showcasing a strategic approach to establishing strong online identities.

This investment reflects BeMe’s commitment to expanding its reach and making a lasting impact in the mental health space.

Harrelson’s Own has made a strategic move by securing a set of valuable domains, including the exclusive HO.com, which now redirects to their main website, HarrelsonsOwn.com.

The companies on the list show a preference for .com domains, with 404 out of 641 opting for this extension, highlighting its widespread recognition.

Throughout its journey, the company has operated on the Exact Brand Match (EBM) domain WalletConnect.com and now Reown.com.

Here’s why taking a step back from AI-heavy messaging could help you reach customers on a more meaningful level.

Among the 62 companies on the list, .com domains dominate with 49, reflecting the strong preference for this universally recognised and trusted extension. 

Reflexivity (formerly Toggle AI) is a New York-based provider of cutting-edge artificial intelligence solutions for the investment industry.