Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Icon Acquires Icon.com in Landmark Deal

Icon, the AI Admaker that helps brands plan, create, and launch thousands of ads with unprecedented speed, has acquired Icon.com in an eight-figure transaction.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Enos Answers Refines Its Brand with a Four-Letter Domain Enos.com

The investment in Enos.com shows how the brand is thinking about its long-term position.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Skype Is History. Skype.com Still Has a Future. What Will Microsoft Do Next

Skype.com’s future will be guided by its enormous inherent value and Microsoft’s precedent in managing domains.

By Tsani Gramatikova 0 Comments 19 min read Continue reading

Melissima Secures Global Recognition by Shifting from Melissima.com.tr to Melissima.com

Melissima is a Turkish company specialising in formulating, designing, and producing cosmetics and personal care products, including perfumes, body sprays, deodorants, air fresheners, and hygiene items. With headquarters in Istanbul and operations spanning in-house R&D, design, and manufacturing, the company delivers tailored solutions under its own label and private label agreements. Its products are distributed […]

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GoTo: A Naming Strategy Rooted in User Familiarity

As the GoTo product line gained traction, the company rebranded in 2022 to GoTo, aligning its name with what customers already recognised and trusted.

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Four Letters. No Confusion: The power behind Tiny.com

Tiny’s 2022 transition from TinyCapital.com to Tiny.com was a clear step forward in brand consistency and digital presence.

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100+ Trading Platforms and Their Domain Name Choices

Our analysis of 120 trading platforms shows a clear preference for Exact Brand Match (EBM) domains combined with the .com extension.

By Tsani Gramatikova 0 Comments 12 min read Continue reading

Grace Bridge Secures Exact Brand Match Domain GraceBridge.com to Support Future Growth

The company has secured the Exact Brand Match (EBM) domain GraceBridge.com, an upgrade from its current address, GraceBridge.us, as reported by DNJournal.

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Digital Assets in Estate Planning: Protect Your Domain Names Before It’s Too Late

Despite their growing financial and strategic importance, domain names are often among the most overlooked assets during estate planning.

By Tsani Gramatikova 0 Comments 11 min read Continue reading

XBT.com Acquisition Underscores Ongoing Strength in Domain Name Investments

The acquisition of XBT.com, alongside other major deals, signals that domain names continue to hold considerable strategic importance.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

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