Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Four Letters. No Confusion: The power behind Tiny.com

Tiny’s 2022 transition from TinyCapital.com to Tiny.com was a clear step forward in brand consistency and digital presence.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

100+ Trading Platforms and Their Domain Name Choices

Our analysis of 120 trading platforms shows a clear preference for Exact Brand Match (EBM) domains combined with the .com extension.

By Tsani Gramatikova 0 Comments 12 min read Continue reading

Grace Bridge Secures Exact Brand Match Domain GraceBridge.com to Support Future Growth

The company has secured the Exact Brand Match (EBM) domain GraceBridge.com, an upgrade from its current address, GraceBridge.us, as reported by DNJournal.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Digital Assets in Estate Planning: Protect Your Domain Names Before It’s Too Late

Despite their growing financial and strategic importance, domain names are often among the most overlooked assets during estate planning.

By Tsani Gramatikova 0 Comments 11 min read Continue reading

XBT.com Acquisition Underscores Ongoing Strength in Domain Name Investments

The acquisition of XBT.com, alongside other major deals, signals that domain names continue to hold considerable strategic importance.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

From Agrovision to Fruitist: Building a Global Brand on Fruitist.com

As part of the rebrand, the company launched its new home online at Fruitist.com.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Chesapeake and Southwestern Rebrand as Expand Energy with New Name and Exact Brand Match (EBM) Domain

The transition to Expand Energy represents a strategic leap into a future shaped by scale, sustainability and stronger global engagement.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

No More Prefix, No More Limits: Pickle Moves to Pickle.com

As the company grows and reaches new audiences, owning the exact brand name ensures consistency, protects its identity and supports long-term growth.

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Starting Smart: How Marshmallow.com Set the Tone for a $2B Unicorn

Backed by major investors like Portage Capital, BlackRock and Columbia Lake Partners, Marshmallow raised $90 million to expand beyond car insurance.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Moonshot Just Landed on .com: From Crypto Cool to Brand Smart

Moonshot’s move to Moonshot.com marks a powerful upgrade that reflects a step up in branding strength, authority, and user confidence. 

By Tsani Gramatikova 0 Comments 2 min read Continue reading

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