Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Rocket Companies Unites a Financial Ecosystem Under the EBM domainĀ Rocket.com

The company made waves in the domain world by acquiring the exclusive Rocket.com for an eight-figure sum.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Himpel.com: A Strategic Step Towards Himpelā€™s Global Growth and Expansion

Himpel, a leading company in the Korean ventilation industry, has strategically invested in upgrading its domain from the local .co.kr extension to the Exact Brand Match (EBM) domain Himpel.com.

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From Niche to Global Reach: OddGoodsā€™ Strategic Move to the Exact Brand Match (EBM) Domain OddGoods.com

OddGoods’ upgrade to the Exact Brand Match (EBM) domain OddGoods.com broadens its reach and strengthens its online identity.

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Top Media Companies and Their Domain Name Choices

Brand Finance has released its annual 2024 Media 50 report, listing the world’s most valuable and strongest media brands.

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Is .io on Borrowed Time? What Businesses Need to Know

The future of the popular .io domain extension has come into question following the UK government’s recent decision to hand over control of the Chagos Islands to Mauritius.

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Hortum Unlocks the Benefits of Exact Brand Match (EBM) Domain with Hortum.com

The company operates on the country-specific domain Hortum.es but has also invested in the Exact Brand Match (EBM) domain Hortum.com.

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Monthly Funding Report: September 2024 Funded Startups and Their Domain Name

.com domains, chosen by 408 out of 612 businesses, underscore the global appeal and trustworthiness commonly associated with this extension, ensuring a broad and professional online presence.

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From Schwanā€™s to Yelloh: A Rebrand That Lost Its Way

After 72 years in business, Yelloh, formerly known as Schwan’s Home Delivery, has announced that it will be closing its doors for good this November.

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From AltoGlobalProcessing.com to AltoPay.com: A Rebrand Focused on Simplicity and Growth

Alto Global Processing, a payment solutions provider for nearly 15 years, has rebranded as AltoPay.

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Sporttape Goes Global with EBM Sporttape.com and Ā£1 Million in New Funding

In May 2024, Sporttape took a major step forward by investing in the Exact Brand Match (EBM) domain Sporttape.com.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

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