Buckman’s Ski and Snowboard Shops, a family-owned and operated ski company with over 50 years of industry experience and seven retail stores in Pennsylvania, has broadened its domain portfolio with two more premium domain names, Skis.com and Snowboards.com. The company already owns the exact brand name Buckmans.com along with Skiis.com, Skis.net and Snowboards.net. 

257 companies operate with Exact Brand Match (EBM) domain names. For any business, especially startups, matching the domain name to the company’s brand name is essential because it creates instant credibility, trust, and respect.

Bridgit is a prominent player in the construction industry, with 30% of the leading American contractors relying on its platform for resource planning.

MindGeek – the company behind well-known adult entertainment websites like Pornhub, Brazzers, Men.com, Trans Angels, and Nutaku – just announced a a significant transformation by rebranding and changing its overall appearance. 

Out of 466 companies analysed, the overwhelming majority of 319 chose to invest in the .com extension, indicating its continued dominance as the most popular and trusted domain name choice for businesses.

By launching Proof, the company aims to provide an enterprise-grade platform specifically tailored to meet the needs of large banks and real estate companies.

Adaptability and innovation are essential for success in a dynamic and ever-evolving retail landscape. Gilbarco Veeder-Root Retail Solutions, a global retail and payment technology provider, is embracing the spirit of transformation with a rebrand to  Invenco by GVR. This rebrand marks a significant milestone, symbolising a new era of technological advancements and strategic focus for the company.

Initially, ChatSpot was launched on the ChatSpot.ai domain. In a recent blog post, the company announced the acquisition of  the EBM ChatSpot.com, which now redirects users to ChatSpot.ai. 

The majority of companies (328 out of 502) opted for the popular “.com” domain extension, which has long been associated with credibility and trust in the online world. 

This guide highlights the common mistakes and misconceptions that can derail your brand’s digital identity.