Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Monthly Funding Report: April 2023 Funded Startups and Their Domain Name Choices

The latest data on domain name extensions for April-funded companies shows that “.com” continues to be the most popular option, with 353 companies choosing it as their domain name extension.

By Tsani Gramatikova 0 Comments 9 min read Continue reading

Enhancing Engagement and Profitability: The Launch of Max"

Warner Bros. Discovery has invested in the premium exact brand match domain, Max.com, highlighting the importance of a solid naming and branding strategy in the competitive streaming industry.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Startup Identity: A Look at Y Combinator's Winter 2023 Batch and Their Domain Name Choices

YC has revealed the winter 2023 class list, which features 282 funded startups selected from more than 20,000 applications across the globe.

By Tsani Gramatikova 0 Comments 8 min read Continue reading

Hyena Energy Upgrades to Hyena.com for Enhanced Visibility and Investor Appeal

The name “Hyena” could be simply interpreted as an acronym for “Hydrogen Energy Applications,” with the first two letters and last two letters of each word forming the word “Hyena.” This could be a clever way to create a memorable and distinctive brand name reflecting the company’s core focus on hydrogen energy applications.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Utopia Music's Acquisition of Utopia.com: A Strategic Move for Expanding Horizons

Utopia Music, a Swiss music fintech company founded in 2016 by Mattias Hjelmstedt, utilises big data to improve the global music industry by offering clear, transparent, and reliable data-driven solutions. The company aims to create an ecosystem where technology and music intersect, fostering creativity and joy.

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From One to Three: Kellogg's Strategic Transformation Through Spin Off Companies

Founded in 1906 by brothers Will Keith Kellogg and John Harvey Kellogg in Battle Creek, Michigan, USA, the Kellogg Company (doing business as Kellogg’s) is a multinational food manufacturer that produces a wide range of snacks, breakfast and convenience foods. Kellogg’s Corn Flakes was one of the earliest and most popular breakfast cereals in the […]

By Tsani Gramatikova 0 Comments 5 min read Continue reading

The Rebranding of Square, Inc: Why the Company Changed Its Name to Block

Square, Inc. (SQ) was founded in 2009 by entrepreneurs Jack Dorsey and Jim McKelvey, fulfilling their dream of creating technology that combines merchant services and mobile payments into one simple, user-friendly service. Co-founders Dorsey, who also co-founded Twitter, and McKelvey started developing the company from a small office in St. Louis. The name “Square” comes from the company’s square-shaped card readers.

By Tsani Gramatikova 0 Comments 4 min read Continue reading

Monthly Funding Report: March 2023 Funded Startups and Their Domain Name Choices

According to our research, global funding for March amounted to $23.8 billion across 545 transactions, representing a significant increase from the previous month’s total of $15.4 billion across a similar number of transactions-530.

By Tsani Gramatikova 0 Comments 10 min read Continue reading

The Importance of Branding in Biotech: A Look at Naming and Domain Choice

Let us take a closer look at several biotech companies on our list and examine how they approached the process of naming and selecting domain names as part of their branding strategies.

By Tsani Gramatikova 0 Comments 11 min read Continue reading

From Cathay Pacific Cargo to Cathay Cargo: Strengthening Brand Alignment and Global Ambition

Cathay Pacific Cargo, the air cargo arm of Cathay Pacific Airlines, is rebranding to Cathay Cargo in alignment with the airline’s overall brand redesign. The change, according to the company, reinforces its strong brand association and perceptions held by its customers and aligns the cargo business with the same purpose, vision, and values of the master brand Cathay and all of its subsidiary brands, including Cathay Pacific, the passenger airline, and Cathay, the everyday lifestyle offering. 

By Tsani Gramatikova 0 Comments 3 min read Continue reading

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