Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Brooklyn Org: Empowering Communities Through Rebrand and Domain

This rebrand and domain upgrade demonstrates Brooklyn Org’s commitment to empowering local communities, fostering inclusivity, and reinforcing its identity as a dedicated Brooklyn organisation. 

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Barbie and Mattel: A Tale of Brand Protection and Market Leadership

As 2023 comes to a close, one movie shines brightly in the world of cinema. Whether you’re a fan or not, it’s hard to deny that the Barbie movie has made a significant impact in record time.

By Tsani Gramatikova 0 Comments 6 min read Continue reading

From HydroMassage to Holistic Health: The Rebranding Journey of WellnessSpace Brands

WellnessSpace Brands is embarking on an exciting new journey, reimagined and reborn from its original identity, HydroMassage. With a rich 30-year legacy as a pioneer in hydrotherapy, the brand is evolving, embracing a broader mission to enhance holistic wellness for mind and body.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Monthly Funding Report: September 2023 Funded Startups and Their Domain Name Choices

Among the domain extensions favoured by the companies in the list, .com emerges as the most prevalent choice, with 350 out of 523 opting for it.

By Tsani Gramatikova 0 Comments 8 min read Continue reading

From Brand Protection to Market Domination: Buckman's Ski and Snowboard Shops' Domain Strategy

Buckman’s Ski and Snowboard Shops, a family-owned and operated ski company with over 50 years of industry experience and seven retail stores in Pennsylvania, has broadened its domain portfolio with two more premium domain names, Skis.com and Snowboards.com. The company already owns the exact brand name Buckmans.com along with Skiis.com, Skis.net and Snowboards.net. 

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Monthly Funding Report: August 2023 Funded Startups and Their Domain Name Choices

257 companies operate with Exact Brand Match (EBM) domain names. For any business, especially startups, matching the domain name to the company’s brand name is essential because it creates instant credibility, trust, and respect.

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Building Bridges Online: Bridgit's Domain Upgrade and Brand Enhancement

Bridgit is a prominent player in the construction industry, with 30% of the leading American contractors relying on its platform for resource planning.

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MindGeek's Bold Rebrand: A Fresh Start for a Leading Adult Entertainment Company

MindGeek – the company behind well-known adult entertainment websites like Pornhub, Brazzers, Men.com, Trans Angels, and Nutaku – just announced a a significant transformation by rebranding and changing its overall appearance. 

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Monthly Funding Report: July 2023 Funded Startups and Their Domain Name Choices

Out of 466 companies analysed, the overwhelming majority of 319 chose to invest in the .com extension, indicating its continued dominance as the most popular and trusted domain name choice for businesses.

By Tsani Gramatikova 0 Comments 8 min read Continue reading

A New Frontier in Digital Security: Notarize Introduces 'Proof', a Dedicated Identity Verification Platform

By launching Proof, the company aims to provide an enterprise-grade platform specifically tailored to meet the needs of large banks and real estate companies.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

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