A unicorn company, or unicorn startup, is a private company with a valuation over $1 billion. CBInsights regularly releases a list of unicorns. As of May 2021, there are 654 companies in total on the list. We look at their naming and domain name choices.

There are only 676 two letter (LL type – where L stands for Letter) .com domain names in existence. And as you can imagine, they are highly sought-after.

In this interview for Mark Upgrade, Paco Conde from Activista explains how the idea for Mars Sucks was born and executed.

Picking the right domain name is one of the most important steps in starting your online business.

UrbanCompass rebranded to simply Compass and secured the exact match brand domain name. Find out the reasoning for the brand upgrade.

From Mr. Chewy to MyChewy to Chewy.com – learn more about the story of that startup from idea to IPO.

Needless to say, if there’s anyone who knows a thing or two about brands and branding, it is Bob Iger. Here are some highlights on the topic of brands and branding that we find invaluable and relevant to our audience.

What is the difference between a website and a domain name? Is it the same thing? Is URL a domain name? Do you need a domain name to have a website? Let’s settle this once and for all!

Tesla Motors upgraded to Tesla to match the company’s wider offering. Find out more about why Elon Musk invested $11 Million in a domain name.

While we can’t necessarily take all the pressure of making a good choice away, we have put together some tips that may make your life a tiny bit easier.