Mac Nagaswami had a vision for his startup. He had the conviction, he had the experience, there was only one part missing – the perfect domain name.

Was Facebook always Facebook? Find out more about the story of the brand and the domain names they own.

Did you know Uber was initially called UberCab?

Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.

2020 has been a challenging year for everyone. Pandemic, political and social issues, you name it, we had it all. So no surprise come the end of the year, brands have the challenge to come up with ads that not only have to resonate with their audience but also reflect the current sensitive global situation. […]

Domain names are intangible brand assets, and as such it is often hard for entrepreneurs to put a value on them. Automated appraisal tools are often a quick fix for that. We’ll go over the most popular solutions and explore how they work. Popular Domain Appraisal Tools We will use the same domain name as […]

The value of strategic brand assets like premium domains is directly related to their uniqueness and inimitability.

Your desired .com domain name is taken. So what? Just add another word! Pick a fancy new extension! Put a dash? Anything can work, it doesn’t really matter, does it?

What are domain names? How do they work? Whether you sell online or use the internet to promote your products or services, nowadays it is inevitable you need to be on the internet. Your domain name is your spot online, it is where your potential and current clients, business partners, investors, even your team members, […]

To celebrate April Fools Day we have compiled a short list of the lies you hear most often about domain names.