EXDERA is the new name for Earning Designs, a renowned UI/UX design and development agency based in Bengaluru, India. The rebranding comes as a response to the company’s growth and evolution, as the original name no longer effectively conveyed the full scope of its comprehensive services. According to the statement, the previous name, Earning Designs, had become insufficient in representing the agency’s advanced expertise and diverse offerings, prompting the shift to the new, more encompassing identity of EXDERA.

Karo Healthcare is a leading company that offers a diverse range of healthcare products and services to prevent and treat everyday health problems. With over 80 brands across seven categories, Karo’s extensive portfolio includes prescription drugs and branded over-the-counter products for skin health, intimate health, digestive health, foot health, wellness, pain, cough and cold, and specialty products.

Established in 2019, SaltPay is a comprehensive business solutions provider catering to small and medium-sized enterprises throughout Europe. In April 2023, the company changed its name as Teya to better align with the comprehensive range of services it offers that go beyond simple payments. The new name, Teya (pronounced Tay-Uh), has Latin origins meaning “joy” and “happiness”.

RocketReach is a startup that helps professionals connect with new opportunities using their vast and precise contact database.The platform provides real-time contact and company information on 700 million professionals and 35 million companies.

We will explore the factors that motivated these entrepreneurs to invest in premium domain names, as well as the strategies they employed to capitalize on their investments.

Beachbody, a subscription-based digital fitness and nutrition platform, is changing its name to BODi to reflect its new Health Esteem category. This new approach rejects the traditional playbook of pursuing a healthy lifestyle based on self-criticism, which Beachbody used to follow.

Sextant Stays, a human-centred hospitality company, has recently undergone a rebrand and changed its name to Roami. This change coincides with the announcement of a $14 million Series A funding round led by Vigo Capital, bringing the brand’s total funding to $29 million. According to the company, the rebrand is more than just a name […]

Let’s take a closer look at some of these successful female entrepreneurs, their brands, and naming strategies.

In addition to moving to a stronger and simpler brand, Sago has also invested in an exact brand match CVCV domain name – Sago.com. CVCV domain names are increasingly popular among businesses that want to establish a strong brand identity. These short, easy-to-pronounce and memorable words have a positive and bouncy sound, making them appealing to customers of different languages and cultures. 

A domain strategy is an essential component of building a strong brand identity that inspires customers to engage with a business.