We will analyse five of the most renowned sports brands, focusing on their naming and domain strategies. This exploration will highlight how these brands have crafted their identities and established their online presence in the market.

Nuvo, a leading trade credit platform for B2B commerce, has acquired the premium domain Nuvo.com.

Along with the rebrand, the agency has acquired its Exact Brand Match (EBM) domain, Kadiko.com. Securing this domain is essential, particularly during a name change, as it ensures a smooth transition for existing clients and partners while strengthening the new brand identity.

WeeCare, a leading national childcare network, rebranded to Upwards in September 2023 to reflect its expanded mission to provide comprehensive care solutions for U.S. families.

Superpower began its journey with a strong foundation by choosing the premium domain Superpower.com.

Initially the company operated under the domain Durable.co but it has recently made a significant upgrade by investing in its Exact Brand Match (EBM) domain, Durable.com.

By acquiring Rialtic.com, the company enhances its online presence, making sure that visitors and potential customers find the correct site, thus reducing confusion and optimising web traffic.

App4Legal, a provider of all-in-one legal tech solutions, has rebranded to Lexzur with the new slogan, “Efficiency Amplified”.

Following its successful funding round, the company has decided to secure its Exact Brand March (EBM) domain name RunPod.com.

We will analyse several companies that reached unicorn status in 2023. Our focus will be on their naming and domain strategies, exploring how they’ve crafted their brand identities and solidified their online presence in the market.