Superpower began its journey with a strong foundation by choosing the premium domain Superpower.com.

Initially the company operated under the domain Durable.co but it has recently made a significant upgrade by investing in its Exact Brand Match (EBM) domain, Durable.com.

By acquiring Rialtic.com, the company enhances its online presence, making sure that visitors and potential customers find the correct site, thus reducing confusion and optimising web traffic.

App4Legal, a provider of all-in-one legal tech solutions, has rebranded to Lexzur with the new slogan, “Efficiency Amplified”.

Following its successful funding round, the company has decided to secure its Exact Brand March (EBM) domain name RunPod.com.

We will analyse several companies that reached unicorn status in 2023. Our focus will be on their naming and domain strategies, exploring how they’ve crafted their brand identities and solidified their online presence in the market.

Owning Carry.com greatly enhances Carry’s online presence, sending a strong message to clients and investors.

StepSecurity, a company specialising in protecting CI/CD pipelines and infrastructure, raised $3 million in seed funding.

Previously focused on gym memberships, Gympass rebranded to Wellhub in April 2024 to reflect its expanding range of services. 

BERG is a Dutch company founded in 1985 by Henk van den Berg, specialising in the design and manufacture of outdoor toys such as go-karts, trampolines, and pedal-powered vehicles.