What is Edtech?
Edtech, short for education technology, involves the integration of various technological tools into educational settings to enhance learning experiences. Edtech companies provide a wide range of products, including digital platforms, interactive software, online courses, and digital resources. These solutions aim to improve access to education, personalise learning, and make the process more engaging and efficient. Today, students and teachers can engage with content in a more interactive, immersive, and flexible manner, thanks to Edtech innovations.
The Edtech Market: Size and Growth
According to a report by Straits Research, the global education technology (Edtech) market was valued at USD 144.64 billion in 2023 and is expected to grow significantly. By 2024, the market is projected to reach USD 169.37 billion and is forecasted to expand to USD 598.82 billion by 2032, with a compound annual growth rate (CAGR) of 17.10% during the 2024-2032 period. This rapid expansion is driven by several factors, including the shift to online learning during the COVID-19 pandemic, the rising demand for personalised learning, and the increasing accessibility of education in remote and underserved regions.
Augmented Reality (AR) in Education
Edtech companies are leveraging Augmented Reality (AR) to make learning more interactive and engaging. AR overlays digital elements onto the physical world, allowing students to visualise complex concepts in a hands-on way. In classrooms, AR tools help teachers enhance traditional lessons with interactive 3D models, diagrams, and animations that bring subjects to life. For example, students can use their devices to point at a science diagram and see detailed, animated models explaining how systems work.
Beyond K-12 education, AR is being adopted in higher education and professional fields, such as medicine and hazardous occupations. Medical students can practice complex procedures by using AR to visualise anatomy in real time, while professionals in industries like construction and firefighting can access real-time safety instructions via AR technology. Edtech companies are creating these AR-based tools to offer immersive learning environments that are not just limited to traditional classroom settings but are useful for skill development across various industries.
Virtual Reality (VR) in Education
Virtual Reality (VR) is another major area where edtech companies are innovating. VR creates fully immersive learning environments, allowing students to interact with and explore subjects in ways that would be difficult or impossible in real life. With VR, students can visit historical sites, explore the solar system, or conduct scientific experiments in a completely virtual world. This hands-on, immersive approach enhances understanding and engagement, making lessons more memorable and effective.
Edtech companies are also extending VR’s use beyond classrooms. In medical training, for example, professionals can simulate surgeries in a risk-free virtual environment, gaining valuable experience without putting real patients at risk. Similarly, industries with hazardous working conditions, such as mining or firefighting, use VR for safety training, allowing workers to practice emergency responses in a controlled, virtual setting. VR in education empowers learners by offering a safe, controlled environment where they can explore, make mistakes, and learn through experience.
Education with Artificial Intelligence (AI)
Artificial Intelligence (AI) is revolutionising education by making it more personalised, efficient, and accessible. One prominent use of AI is adaptive learning, where AI systems adjust learning materials based on a student’s current knowledge and pace. This allows learners to progress through assignments at their own speed while offering additional resources or adjusting the difficulty when necessary. AI is also transforming content creation, enabling the development of custom educational materials, such as turning text into interactive videos with virtual avatars. Additionally, text-to-speech and speech-to-text solutions powered by AI make learning more accessible for students with visual or hearing impairments.
For teachers, AI simplifies tasks like grading, providing quick feedback on assignments, both written and spoken, and freeing up time for more meaningful student interaction. Intelligent tutoring systems act like virtual tutors, offering real-time help when students need it most. In language learning, AI has introduced virtual AI teachers that allow students to chat and practice speaking in real time, receiving instant feedback on pronunciation and grammar. This interactive approach helps learners improve their language skills more effectively. Schools also use AI for predictive analytics, which track student progress and identify those needing extra help. Additionally, AI chatbots and virtual assistants support students by answering questions about daily tasks, campus life, or even mental health resources. AI agents in education platforms automate routine tasks like grading and attendance, provide personalised learning experiences, and create interactive virtual classrooms for a more engaging learning environment.
Based on our analysis of the 320 edtech companies, we have identified the following key naming and domain name usage highlights.
Domain Names Highlights
Similar to other industries, most edtech companies use .com domains for their websites. Among the 320 companies analysed, 279 have chosen the .com domain, the most trusted and recognisable by internet users globally.
244 out of 320 companies on our list use Exact Brand Match (EBM) .com domains. EBM domains are the most intuitive choice for users, providing a simple and direct way to access the brand online. They make it easier for customers, business partners, and investors to find and remember the company’s website, minimising the chances of errors or confusion.
Only 4 companies on the list use hyphens in their domain names. However, including dashes is generally discouraged, as it can create confusion and make it more difficult for users to accurately enter the web address.
Naming Trends in Edtech Companies
Short and Catchy Names
Just like in other industries, many edtech companies are opting for short, simple names that are easy to remember. These names are designed to be quick to recognise and easy to share, helping companies establish a strong presence in both online and offline education communities.
Examples include Udemy, Guild, Osmo, Miko, Voxy, and Boddle.
Clear and Descriptive Names
Edtech companies often choose clear and descriptive names that instantly communicate their purpose. A common trend is using words like “class,” “learning,” “course,” or “education” to immediately highlight their focus on the education sector.
Examples include MasterClass, Coursera, Carnegie Learning, Compass Education, and EduMaxi.
Using Dictionary Words as Brand Names
Most companies in our list choose familiar dictionary words for their names because they are globally recognisable and easy to remember.
Examples include Digital House, Dreambox, Great Minds, Class, BetterUp, Course Hero, Noodle, Outschool, Summer, Skillshare, Degreed, Skillsoft, and CreativeLive.
Personal Names as Brand Names
Some edtech companies choose to use personal names as their brand identity, creating a sense of trust, warmth, and familiarity. Personal names often evoke a human touch and suggest a sense of care, which resonates well in the education sector. These names give a friendly, approachable vibe and can make the company feel more personal and relatable to students, educators, and parents.
Examples include Mimo, Andela, Ello, Sana, Miko, Elsa and BYJU’S.
Names That End with -ly, -able, and -ify
A popular trend among companies is adopting names with -ly, -able, and -ify suffixes, which create modern and tech-savvy brand identities. These endings suggest ease, flexibility, and transformation—key qualities in education technology. These names are memorable, simple, and convey a sense of action and growth.
Examples include Amplify, Teachable, Brainly, Preply, Grammarly, Aceable and Learnerbly.
Namepicks
MasterClass
MasterClass is a leading online education platform that delivers high-quality courses taught by some of the world’s most acclaimed experts in a wide range of fields, such as cooking, business, entertainment, and the arts.
Founded in 2015 by David Rogier and Aaron Rasmussen, MasterClass offers an annual subscription model, granting users unlimited access to a diverse selection of classes. The platform features renowned instructors like Gordon Ramsay, James Cameron, Annie Leibovitz, Stephen Curry, Serena Williams, Tom Morello, and Neil Gaiman. Each class combines well-produced video lessons with practical insights, allowing users to learn directly from top experts in their respective fields.
We are here because we want to change lives. Everything we do is to help our members unlock their full potential through learning. When we do this we can have a lasting impact not only on their lives, but on the planet.
MasterClass
The name “MasterClass” perfectly encapsulates the platform’s value proposition—providing world-class instruction from top experts in their respective fields. It is simple, direct, and instantly conveys the idea of learning from the best, which resonates with a global audience looking for premium educational content. MasterClass ensures global accessibility with its website, which can be found at the EBM domain, MasterClass.com.
Ello
Ello is changing the way children learn to read by combining real books with artificial intelligence, effectively giving each child their own personalised expert teacher. Using evidence-based reading instruction, Ello helps children when they encounter difficulties and incorporates behavioural psychology techniques to keep them motivated and engaged in their learning journey.
Founded in 2019 by Catalin Voss, Elizabeth Adams, and Tom Sayer, the company initially operated under the name Trustle before rebranding to Ello. Personal names like “Ello” offer significant benefits, such as building trust and creating a more personal connection with customers. This is particularly effective for a company focused on teaching children, as the name feels like a friendly mentor.
Ello is the patient reading companion that every parent wishes they could be — even in those moments of frustration.
Dr Elizabeth Adams, Co-Founder and Chief Experience Officer for TechCrunch
Following the rebrand, Ello initially operated with the domain HelloEllo.com but later upgraded to the EBM domain Ello.com. While startups often add words to their domains when the exact match is unavailable, this can sometimes cause confusion or lead to lost traffic. By switching to Ello.com, the company strengthened its online presence and enhanced its brand’s credibility, benefiting from the clarity and simplicity of an EBM domain.
Class
Class is the next-generation virtual classroom, built on top of leading video conferencing platforms like Zoom and Microsoft Teams. Founded in 2020 by Michael Chasen, the co-founder and former CEO of Blackboard, Class aims to transform online education by making virtual classrooms more interactive, engaging, and effective.
Chasen’s inspiration for Class came from the challenges he encountered during the pandemic while helping his three children with remote learning. Recognising the limitations of existing video conferencing tools in an educational context, he set out to develop a solution that bridges those gaps and enhances the virtual classroom environment.
Class provides educators with tools for attendance tracking, real-time assessments, classroom management, and one-on-one engagement, bringing the structure and functionality of a traditional classroom into the digital space.
The company has been named to TIME’s inaugural list of the World’s Top EdTech Companies of 2024, securing a spot in the Top 10.
We’re honored to be recognized by TIME as one of the world’s top 10 EdTech companies. This accolade is a testament to the support and vision of our customers, and the hard work and dedication of our team. Our inclusion reflects our versatility and effectiveness in creating virtual classroom solutions that meet the diverse needs of educators, businesses, and learners worldwide. Not only are we honored by this accolade, but as we continue to refine our products and embrace GenAI, we are confident the best is yet to come.
Michael Chasen, CEO and co-founder of Class
A key component of the company’s online strategy is its EBM domain, Class.com. Securing high-value domains like Class.com is a smart investment in digital real estate, offering significant advantages in brand recognition, memorability, and credibility. These domains help strengthen customer trust and enhance the overall prestige of the brand.
Duolingo
Duolingo is one of the world’s most popular language-learning platforms, known for its engaging, gamified approach to education. Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo offers users a fun, interactive way to learn new languages through bite-sized lessons that feel more like playing a game than traditional studying. The platform covers over 40 languages, including widely spoken ones like Spanish, French, and German, as well as less common ones like Welsh, Hawaiian, and even fictional languages like Klingon.
Duolingo stands out by making language learning accessible to everyone, offering a free version alongside its premium service, Super Duolingo. The app’s design encourages daily practice with features like streaks, rewards, and competitive leaderboards. This gamification has fueled its widespread appeal, attracting millions of users worldwide. Duolingo’s use of artificial intelligence and machine learning further personalises the experience, adjusting lessons based on individual progress and providing real-time feedback.
In addition to its language courses, Duolingo has expanded into other areas of education, launching Duolingo ABC to help children learn to read and developing the Duolingo English Test (DET), an affordable alternative to traditional language proficiency exams. Duolingo also introduced Duolingo Math, applying its signature interactive, gamified approach to math education.
We created Duolingo in 2011 with a mission to develop the best education in the world and make it universally available. I’ve always felt that economic inequality is one of the biggest problems facing humanity, and education is the best way to help most people around the world improve their lives. Our vision is to create a world where more money can’t buy you a better education.
Luis von Ahn, Co-founder
Duolingo, deriving from the Latin words “duo”, meaning “two”, and “lingua”, meaning “tongue” or “language,” reflects the platform’s focus on multilingual learning. Duolingo owns its EBM domain, Duolingo.com. This choice aligns perfectly with the company’s international reach and ambitions, ensuring strong brand recognition, consistency, and ease of access in the global market.
zSpace
zSpace is an innovative technology company specialising in immersive learning experiences through augmented and virtual reality (AR/VR) solutions. zSpace allows students and professionals to engage with 3D digital content in a highly interactive and lifelike manner, making complex subjects like science, technology, engineering, and math (STEM) more accessible and engaging.
zSpace works by creating an immersive 3D environment where learners interact with virtual objects using a stylus and built-in tracking technology. The platform allows users to naturally move their heads and rotate their wrists, simulating real-world interactions with digital content. This hands-on approach enables students to pick up, manipulate, and explore objects from all angles in a 360-degree space, making learning more engaging and interactive.
The company was founded as Infinite Z in 2007 but changed its name to zSpace in 2013.
The real value of zSpace is engagement. It is a very interesting way for kids to learn. Experiential learning has been proven to increase both student engagement in those specific subjects they’re working on and result in better grade scores. Students, both adult or K-12, retain information and grades increase with that learn-by-doing approach. That’s top level.
Paul Kellenberger, CEO of zSpace
zSpace operates under the domain name zSpace.com. Securing a short, memorable .com domain is important in building a strong global brand presence.
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