naming

How SmartGlamour is causing a shift in the fashion industry - interview with founder Mallorie Dunn

SmartGlamour is an affordable, inclusive, and customizable ethical clothing line for people of all shapes, sizes, heights, ages, identities, and styles. We talk with founder Mallorie Dunn about her journey, branding choices, and what’s next for SmartGlamour. Why SmartGlamour? What do you do and how does your brand name fit into it?  SmartGlamour is a […]

In 2021 Public.com Hit $1.2B Valuation; It used to be known as Matador

Robinhood rival, Public.com, was founded in 2018 and started as Matador to offer users a social trading app. Public.com’s product is not designed for experienced financial traders. It is marketed as an introduction to the stock market. As the company surpassed one million users in eighteen months, it is worth mentioning that their community differs […]

10 Notable Rebrands in 2021

2021 was definitely a tough year for global brands, and the pandemic is not the only reason. More than ever, our decisions to buy something or not are not just based on the qualities or price of a product but also on what a brand stands for. We demand from companies to be genuine, we […]

AfterShokz Starts a New Chapter Rebranding to Shokz

Shokz, the company formerly known as AfterShokz, specialized in open-ear headphones and bone conduction technology, has announced a rebrand of the company to mark their 10-year anniversary. The brand has secured a .com domain name exactly matching their name – Shokz.com to further amplify the resonance of its rebrand. A shorter more memorable name that […]

Crypto.com Arena - The Start of a New Era

Thursday night, the 23rd December 2021, marked the end of an era –  The Staples Center, home of the Lakers and Clippers from 1999-2021, from now on will go by the name of Crypto.com Arena. AEG, the owner and operator of the arena, announced the agreement with Crypto.com last month, saying in a statement that the deal […]

10BabyGear Rebrands to MotherhoodHQ

Finding the perfect product for a newborn can be a hard task for parents. There is a lot of information available online but it can often be vague, biased, and confusing. 10BabyGear – an Amazon affiliate website – has been helping mothers choosing baby products and looking for baby care guides for years. Recently the […]

Global SaaS Logistics Leader Stamps.com Becomes Auctane

Five months after being acquired by  Thoma Bravo for $6.6 billion in cash, the e-commerce postage company Stamps.com Inc announced that it will adopt “Auctane” as its new corporate name. Stamps.com is a leader in commerce fulfillment software. Founded in 1996, Stamps.com was one of the first companies to offer postage online, allowing users to […]

Panther Labs Gets a Domain Matching its Ambitions - Panther.com

Panther is a cloud-scale security analytics platform that bypasses the hurdle of traditional SIEM with detections-as-code and a scalable security data lake. Panther.com was registered in 1997 and was previously owned by Reflex Publishing. Reflex, owner of Baseball.com and Running.com, among many other premium assets of that kind, the firm is known to be quite dormant […]

Radar.io Doubles its Team and Invests in a Domain to Match - Radar.com

It has certainly been a great year for Radio.io. The company says it has doubled the size of its team in 2021, and it is on track to double again in 2022. And it just keeps on getting better, till the very last weeks of 2021. The geofencing platform has announced an impressive upgrade, it […]

American Airlines Invests in American.com

American Airlines is well aware of the power of domain names – amongst others, the brand owns the very rare two-letter domain name AA.com. The recent investment in American.com is a natural move to secure a term they have been widely referred to with. The world’s largest airline, since the merger with US Airways, and […]

National MRI Scan Acquires Scan.com to Service US and German Markets

This exceptional domain name was acquired by National MRI Scan Ltd., a British company offering private diagnostic imaging services across the UK. The company’s recent $2.5 million seed round could have been the incitement to proceed with the domain name acquisition. Launched in 2017, the company, owned and run by medical practitioners, has now passed […]

BillFront Secures Funding and Rebrands to Vane

Fintech company BillFront today has announced it has secured €50 million in multi-currency asset-backed financing from Fasanara Capital and that it will go under a new name, Vane. The company has secured its exact brand match Vane.com. The rebrand to Vane reflects the company’s strategy to roll out a wider suite of financial products and […]

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