naming

Valentine's Day baby: The domain name YouTube.com

Valentine’s Day in 2005 merely marks the day Hurley, Chen, and Karim registered the domain name YouTube.com (along with the logo, and trademark).

Scary Brand Stories to Spook the Living (and the Dead!)

It’s time to dust off the old spell book and share some truly terrifying stories from brands that will turn unflappable into a bag of nerves.

Names with stories: The story behind Golden.com

Jude Gomila talks about the origin of the brand name, how did he get the domain Golden.com and what is the most important goal for his brand.

Names with stories: The story behind Yoast.com

Marieke van de Rakt, CEO of Yoast, shares her advice on what startup founders should take into account when choosing a domain name.

Names with stories: The story behind PupJoy.com

Meet PupJoy — an innovative company offering a customizable, home-delivery subscription service featuring products to enrich every aspect of your dog’s life.

Names with stories: The story behind Zenjob.com

In this interview, we talk with the founder and CEO Fritz Trott about what it’s like starting a business, what is the meaning behind the name Zenjob and why investing in the exact brand match domain name Zenjob.com was so important for the brand.

Mural Upgrades From Mural.ly to Mural.co to Mural.com

In 2020, the company upgraded from Mural.co to the EBM (Exact Brand Match) domain Mural.com. Here’s the story behind this upgrade.

Names with stories: The story behind K2View.com

We had the pleasure to talk with Oren Ezra, Chief Marketing Officer at K2View, talks about the K2View brand and the role of a domain name in branding today.

Names with stories: The story behind Nexuslnc.com

Jessy Lai, Co-founder, Nexus Inc., talks about the origin of the brand name, their choice of domain name and why you shouldn’t rush into starting a company.

All.accor.com Upgrades to All.com

In April 2020, Accor acquired the domain All.com upgrading from all.accor.com subdomain. Clearly the shorter the name the easier it is to remember. And the easier it is to remember then the more likely customers will go to the right website.

Names with stories: The story behind Shipper.id

Jessica Hendrawidjaja, CMO of Shipper, shared the story behind the brand, its name, and why the domain name Shipper.id makes sense their business.

Names with stories: The story behind HushBlankets.com

In this interview, we discuss with Spivak, the Co-founder of Hush Blankets, the idea behind Hush Blankets, their brand name, what has changed since the pandemic started and much more.

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