naming

Names with stories: The story behind Exclusive.com

Robin Weesie, Founder and CEO of Exclusive, shares his best advice to entrepreneurs who are wondering whether to invest in the perfect domain match for their brand.

Morneau Shepell rebrands to LifeWorks

The rebrand of Morneau Shepell Inc., a leading provider of technology-enabled total wellbeing solutions, was officially announced at the company’s annual and special meeting of shareholders, held on May 14, 2021.

Names with stories: The story behind Podbike.com

Janet Usken, Marketing Manager at Podbike, talks about the origin of the company name, why getting the same domain as the name of the company was crucial to them, and the future of the Podbike brand.

The Plot to Kill the .Com

David Pierce recently wrote a great article spinning off the recent sale of Angel.com and touching on how .com has developed over time and the effect it has on business globally. Here are some takeaways, do spend the time to read the full article, it is worth it. Neal and Jeff Harmon, brothers and co-founders […]

April 2021 recap: Which brands and domains made headlines

Hello and welcome to our April 2021 recap, a blog post where we provide you with an overview of the most relevant branding, naming and domain name news we observed in the past 30 days.

Names with stories: The story behind Handshaking.com

Matt Holmes, the Founder of Handshaking, talks about his brand, why he picked Handshaking as a brand name, and what was the reason to get the domain name Handshaking.com.

Kolonial.no rebrands to Oda

Since Kolonial.no has developed the world’s most efficient online store for groceries, it has decided it is time for another step forward.

Names with stories: The story behind SaveToFuture.com

In this interview, we have a chance to ask Mr. Sergey Zubkov about his idea for starting SaveToFutre, what is the value and importance of owning an exact brand match domain name, and why protecting a client’s personal data is so important to their business.

March 2021 recap: Which brands and domains made headlines

Welcome to the third month of the year! Let us review some of the most interesting branding and domain name news we observed in the past 31 days.

The trends and best practices around naming a brand: Interview with Mark Gunnion

Choosing your company’s moniker is one of the most important decisions you’ll make when you start a new brand, so we discuss with Mark Gunnion the trends and best practices around naming a company.

Reckitt Benckiser Rebrands to Reckitt

The British manufacturer behind Lysol, Clearasil and Durex, announced it would rebrand itself and be known simply as Reckitt (which is the only name most people ever called it anyway).

Names with stories: The story behind VersusGame.com

To get a deeper insight into the story behind VersusGame.com, we talk with John Vitti, CEO of Versus Game, about the origin of the company name, their domain name choice, and why consistency is the key to business success. What is the story behind VersusGame? I remember the office culture and how everyone would gather around […]

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