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Names with stories: The story of SolidBlock.co

Yael Tamar, CMO and Partner at SolidBlock, answered our questions about the idea for SolidBlock, naming, and the importance of having an online presence.

Names with stories: The story behind CaptainChocolate.com.au

Colin Green answered our questions on how was the idea for Captain Chocolate born, what was the reason he decided to name his brand “Captain Coffee” and why he changed it later to “Captain Chocolate”. Here, he shares lessons he learned along the way.

 Names with stories: The story behind Captainfawcett.com

Richie Finney, Captain Fawcett’s founder, shares the lessons he’s learned along the way, from thinking about the brand name to finding product/market fit.

 Zoom.us Upgrades to Zoom.com

As a lot of traffic was lost on users typing in Zoom.com, a domain they did not own, so the company decided to acquire Zoom.com in December 2018.

ChimeBank.com Upgrades to Chime.com

In October 2017, Chime upgraded from the domain ChimeBank.com to the EBM (Exact Brand Match) Chime.com that was acquired from Chime Interactive.

Mondo rebrands to Monzo

Mondo announced it’s saying goodbye to the name “Mondo” in June 2016.

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